MAKE THE BEST OF EVERY TERRAIN

TitleMAKE THE BEST OF EVERY TERRAIN
BrandBEIJING MERCEDES-BENZ SERVICE CO., LTD.
Product / ServiceSUV FAMILY
CategoryA11. Visual Effects
EntrantBBDO CHINA Beijing, CHINA
Idea Creation BBDO CHINA Beijing, CHINA
Production GWANTSI Shanghai, CHINA
Production 2 PRANA STUDIOS Mumbai, INDIA

Credits

Name Company Position
Howard Mok BBDO China Executive Creative Director
Wei Liu BBDO China Group Creative Director
Leo Yang BBDO China Creative Director
Inga Li BBDO China Creative Director
Digi Wu BBDO China Business Director
Grace Zhang BBDO China Senior Account Director
Joshua Teong BBDO China Executive Director-Strategy
Vivian Chang BBDO China Senior Planner
Cassandra Cong BBDO China Associate Producer

Brief Explanation

Start from Mercedes-Benz SUV key message “Make the best of every terrain”, the story showcases 7 different worlds with 7 SUV models. With innovative transition, 7 worlds combine into one in the end, so that we demonstrate to customer that Mercedes-Benz SUV makes the best for every ground.