Title | MAKE THE BEST OF EVERY TERRAIN |
Brand | BEIJING MERCEDES-BENZ SERVICE CO., LTD. |
Product / Service | SUV FAMILY |
Category | A11. Visual Effects |
Entrant | BBDO CHINA Beijing, CHINA |
Idea Creation | BBDO CHINA Beijing, CHINA |
Production | GWANTSI Shanghai, CHINA |
Production 2 | PRANA STUDIOS Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Howard Mok | BBDO China | Executive Creative Director |
Wei Liu | BBDO China | Group Creative Director |
Leo Yang | BBDO China | Creative Director |
Inga Li | BBDO China | Creative Director |
Digi Wu | BBDO China | Business Director |
Grace Zhang | BBDO China | Senior Account Director |
Joshua Teong | BBDO China | Executive Director-Strategy |
Vivian Chang | BBDO China | Senior Planner |
Cassandra Cong | BBDO China | Associate Producer |
Start from Mercedes-Benz SUV key message “Make the best of every terrain”, the story showcases 7 different worlds with 7 SUV models. With innovative transition, 7 worlds combine into one in the end, so that we demonstrate to customer that Mercedes-Benz SUV makes the best for every ground.