MCDONALD'S RAMADAN

TitleMCDONALD'S RAMADAN
BrandMCDONALD'S
Product / ServiceRAMADAN
CategoryA01. Direction
EntrantATYPICAL FILMS Singapore, SINGAPORE
Idea Creation DDB SINGAPORE, SINGAPORE
Production ATYPICAL FILMS Singapore, SINGAPORE

Credits

Name Company Position
Desmond Tan Atypicalfilms Film Director
Yee Zhiyun Atypicalfilms Executive Producer
Dolly Tay Atypicalfilms Producer
Melvin Kuek DDB Singapore Group Managing Director
Chris Chiu DDB Singapore Chief Creative Officer
Zach Wong DDB Singapore Group Account Director
Firrdaus Yusoff DDB Singapore Associate Creative Director
Shum Qihao DDB Singapore Associate Creative Director
Suriana Supaat DDB Singapore Producer

Brief Explanation

The premise is simple: We follow the day-in-the-life of a Muslim McDelivery rider in the fasting month of Ramadan. He’s seen through the lens of a day-to-day Muslim chap. No airs, no egos, just going about his day against the backdrop of the religiously-significant month. We see his struggles, his perseverance, his determination as he continues to do his duty with aplomb. In the end, as he makes one of his final deliveries, something truly special happens Our rider makes a delivery to a non-Muslim family, who then thoughtfully offers to share the Happy Sharing Box with our rider. A simple gesture becomes a powerful symbol of religious understanding between different races.

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