Title | MCDONALD'S RAMADAN |
Brand | MCDONALD'S |
Product / Service | RAMADAN |
Category | A01. Direction |
Entrant | ATYPICAL FILMS Singapore, SINGAPORE |
Idea Creation | DDB SINGAPORE, SINGAPORE |
Production | ATYPICAL FILMS Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Desmond Tan | Atypicalfilms | Film Director |
Yee Zhiyun | Atypicalfilms | Executive Producer |
Dolly Tay | Atypicalfilms | Producer |
Melvin Kuek | DDB Singapore | Group Managing Director |
Chris Chiu | DDB Singapore | Chief Creative Officer |
Zach Wong | DDB Singapore | Group Account Director |
Firrdaus Yusoff | DDB Singapore | Associate Creative Director |
Shum Qihao | DDB Singapore | Associate Creative Director |
Suriana Supaat | DDB Singapore | Producer |
The premise is simple: We follow the day-in-the-life of a Muslim McDelivery rider in the fasting month of Ramadan. He’s seen through the lens of a day-to-day Muslim chap. No airs, no egos, just going about his day against the backdrop of the religiously-significant month. We see his struggles, his perseverance, his determination as he continues to do his duty with aplomb. In the end, as he makes one of his final deliveries, something truly special happens Our rider makes a delivery to a non-Muslim family, who then thoughtfully offers to share the Happy Sharing Box with our rider. A simple gesture becomes a powerful symbol of religious understanding between different races.