BLACK DOG SYNDROME

Short List
TitleBLACK DOG SYNDROME
ClientCARE
Product / ServiceSOCIAL PROBLEM AWARENESS
CategoryA07. Use of Original Music
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Idea Creation INNOCEAN WORLDWIDE Seoul, SOUTH KOREA

Brief Explanation

A stray dog that was not adopted because of his color escapes the cage. But what he faced outside was no better, with prejudice against black dogs. A dog food advertisement with white dog, white dogs taking a walk with their owners, and the black dog, which do a great thing for others but he is afraid of people and gets a scolding from people because of his color. After sun sets, he is watching crowded people picking up white puppy dolls from the outside of bright store window.

Credits

Name Company Position
JEREMY CRAIGEN INNOCEAN WORLDWIDE Global CCO
KI YOUNG KIM INNOCEAN Executive Creative Director
CHO HYUN JUNG INNOCEAN WORLDWIDE Art Director
YU JIN LEE INNOCEAN WORLDWIDE Copy Writer
KIM SO EUN INNOCEAN WORLDWIDE Art Director
KANG SUK KYUNG INNOCEAN WORLDWIDE Copy Writer
LEE MOON HWI INNOCEAN WORLDWIDE Art Director
JANG JAE HEE INNOCEAN WORLDWIDE Sr. Acoount Director
LEE SUNG HUN INNOCEAN WORLDWIDE Account Executive
LEE JI MIN INNOCEAN WORLDWIDE Account Executive
WOO SEOK SHIN DOLPHINERS Director
JONG HO BAEK DOLPHINERS PD
Links
Video URL