| Title | 100 YEARS OF IDEAS |
| Brand | PANASONIC CORPORATION |
| Product / Service | BRAND ADVERTISING(100TH ANNIVERSARY ANNOUNCEMENT) |
| Category | A04. Production Design / Art Direction |
| Entrant | DENTSU INC. Osaka, JAPAN |
| Idea Creation | DENTSU INC. Osaka, JAPAN |
| Production | GUNSROCK Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Takuya Suzuki | Panasonic Corporation | Creative Director |
| Subon Kin | DENTSU | Creative Director |
| Saki Shorakuji | DENTSU | Copywriter |
| Natsumi Kani | DENTSU | Copywriter |
| Aya Fukui | DENTSU | Copywriter |
| Satoru Nakamura | GunsRock | Producer |
| Kazunori Nakamura | GunsRock | Production Manager |
| Mitsugu Matsumoto | EMEM | Film Director |
| Tatsuya Tsuji | GunsRock | Production Manager |
| Miri Uchiyama | GunsRock | Production Manager |
| Yosuke Tamura | point zero | Cameraman |
| Sachiyo Onizawa | Xronos | Cameraman |
| Yuji Yamanaka | Freelance | Cameraman |
| Minoru Odamaki | Freelance | Lighting Designer |
| Hiroshi Kobayashi | Freelance | Lighting Designer |
| Yuichi Hatakeyama | NVC | production designer |
| JOE | JOE TOKYO | Stylist |
| Saori Hattori | Freelance | Hairstylist |
| Masaki Yanai | ROBOT COMMUNICATIONS | 3D artist |
| Masaru Saito | EAT TOKYO | Representative Director |
| Michinobu Takarada | BISHOP MUSIC | Music Producer |
Each of the 100 super-short movies we created features a Panasonic product and the idea “100” represented in a unique and interesting way relating to the product and its features.
We created a brand ad campaign to celebrate Panasonic’s first 100 years in business in 2018. From among tens of thousands of Panasonic products, we chose 100 favorites, and based on the following guidelines created a set of 100 movies. • Represent the idea “100” visually in relation to the features, uses and benefits of the product. • Make the message truly universal, with comprehension independent of any one culture or language. • Make the movies super short. We studied each of the products anew and found ways to represent the idea “100” in unique and interesting ways, creating the set of 100 movies with a clear and consistent tone and manner appropriate to the campaign’s message.