Title | THE GOOD, THE BAD & THE BEAUTIFUL |
Brand | OPTUS |
Product / Service | OPTUS SPORT |
Category | A01. Direction |
Entrant | PHOTOPLAY FILMS Sydney, AUSTRALIA |
Idea Creation | 72ANDSUNNY Sydney, AUSTRALIA |
Production | PHOTOPLAY FILMS Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Scott Otto Anderson | Photoplay Films | Director |
Emma Thompson | Photoplay Films | Producer |
Oliver Lawrance | Photoplay Films | Executive Producer |
Simon Starr | 72andSunny | Brand Director |
Johnny Tan | 72andSunny | Executive Creative Director |
Alice Child | 72andSunny | Senior Account Manager |
Whitney Hawthorne | 72andSunny | Senior Agency Producer |
Mark Tallis | 72andSunny | Senior Designer |
Cam Dowsett | 72andSunny | Senior Writer |
Shelley Farthing Dawe | Freelance | Cinematographer |
Virginia Mesiti | Freelance | Production Designer |
Blackbird | Blackbird | Post Production |
Samantha Hall | Blackbird | Post Producer |
Simon Njoo | Freelance | Editor |
Fergus Rotherham | Freelance | Colourist |
Melissa Hopkins | Optus | Director of Marketing and Communications |
Michael Sinclair | Optus | Director of Creative Strategy |
Adam BurlingĀ | Optus | Senior Acquisitions Marketing Manager |
In a major step towards establishing itself as the home of elite international football in Australia, Optus Sport launched this new campaign, announcing its position as the exclusive Australian broadcaster airing all 64 matches of the 2018 FIFA World Cup. The campaign celebrates the dramatic moments of the World Cup and embraces the moments that lift, unite, confuse and, occasionally, send fans spiralling into a rage. The campaign captures the spirit of the game, and shines a small light on the effect that football has on all parts of modern Australia but also showcases the sheer entertainment value of the tournament for all fans.