THE GOOD, THE BAD & THE BEAUTIFUL

TitleTHE GOOD, THE BAD & THE BEAUTIFUL
BrandOPTUS
Product / ServiceOPTUS SPORT
CategoryA01. Direction
EntrantPHOTOPLAY FILMS Sydney, AUSTRALIA
Idea Creation 72ANDSUNNY Sydney, AUSTRALIA
Production PHOTOPLAY FILMS Sydney, AUSTRALIA

Credits

Name Company Position
Scott Otto Anderson Photoplay Films Director
Emma Thompson Photoplay Films Producer
Oliver Lawrance Photoplay Films Executive Producer
Simon Starr 72andSunny Brand Director
Johnny Tan 72andSunny Executive Creative Director
Alice Child 72andSunny Senior Account Manager
Whitney Hawthorne 72andSunny Senior Agency Producer
Mark Tallis 72andSunny Senior Designer
Cam Dowsett 72andSunny Senior Writer
Shelley Farthing Dawe Freelance Cinematographer
Virginia Mesiti Freelance Production Designer
Blackbird Blackbird Post Production
Samantha Hall Blackbird Post Producer
Simon Njoo Freelance Editor
Fergus Rotherham Freelance Colourist
Melissa Hopkins Optus Director of Marketing and Communications
Michael Sinclair Optus Director of Creative Strategy
Adam Burling  Optus Senior Acquisitions Marketing Manager

Brief Explanation

In a major step towards establishing itself as the home of elite international football in Australia, Optus Sport launched this new campaign, announcing its position as the exclusive Australian broadcaster airing all 64 matches of the 2018 FIFA World Cup. The campaign celebrates the dramatic moments of the World Cup and embraces the moments that lift, unite, confuse and, occasionally, send fans spiralling into a rage. The campaign captures the spirit of the game, and shines a small light on the effect that football has on all parts of modern Australia but also showcases the sheer entertainment value of the tournament for all fans.