Title | THE QUEENDOM |
Brand | BONDS |
Product / Service | BONDS |
Category | A05. Cinematography |
Entrant | PHOTOPLAY FILMS Sydney, AUSTRALIA |
Idea Creation | LEO BURNETT MELBOURNE, AUSTRALIA |
Production | PHOTOPLAY FILMS Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Gracie Otto | Photoplay Films / Playtime | Director |
Tom Slater | Photoplay Films / Playtime | Producer |
Oliver Lawrance | Photoplay Films / Playtime | Executive Producer |
Jason Williams | Leo Burnett Melbourne | Chief Creative Officer |
Ilona Janashvili | Leo Burnett Melbourne | Director of Integrated Strategy |
Daniel Pizzato | Leo Burnett Melbourne | Creative Director |
Lucy Logan | Leo Burnett Melbourne | Art Director |
Holly Burgess | Leo Burnett Melbourne | Copywriter |
Eliza Malone | Leo Burnett Melbourne | Senior Agency Producer |
Amanda Nicoll | Leo Burnett Melbourne | Group Business Director |
Chloe Erftemeyer | Leo Burnett Melbourne | Account Director |
Lucy Appleyard | Leo Burnett Melbourne | Content Producer |
Stefan Duscio | Freelance | Cinematographer |
Chloe Erftemeyer | Leo Burnett Melbourne | Account Director |
Stefan Duscio | Freelance | Freelance |
Rohan Zerna | The Butchery | Editor |
CJ Dobson | The Refinery | Colourist |
Sam Hopgood | Bang Bang Studios | Sound |
Level Two | Level Two | Music |
Chris Betteridge | The Refinery | Online Artist |
Freya Maddock | The Refinery | Post Producer |
Emily Small | Bonds | Head of Marketing |
Michelle Taylor | Bonds | Marketing Manager |
Kedda Ghazarian | Bonds | Brand Manager |
Level Two | Level Two | Music |
Taylah Johnson | Bonds | Assistant Brand Manager |
Kelly McBride | Bonds | Marketing Manager |
Emily Small | Bonds | Head of Marketing |
i4 Casting | i4 Casting | Casting |
This tongue-in-cheek campaign set in Australia's iconic Blue Mountains, or "Bush Land" as the film cheekily dubs it sees the first Women's only release of the Bonds Originals product.Showcasing the new range which was made for young women the brief was to create a space where confidence rules, without losing the Bonds sense of humour.The result is a Bonds take on owning your femininity.The Queendom, a sassy twist on the traditional Kingdom, throws away a few stereotypes out the window and has a bit of fun with it in the process.The fashion film features an all-female cast of six including Thelma, the very real huntsman spider.The film follows a traveller, played by Indigenous model Zhoe Trotter, on her quest to find The Queendom.There she joins a community of strong women who look out for one another (some literally), chop wood with 'tude and crack nuts - all in Queen-like style.