Brief Explanation

This tongue-in-cheek campaign set in Australia's iconic Blue Mountains, or "Bush Land" as the film cheekily dubs it sees the first Women's only release of the Bonds Originals product.Showcasing the new range which was made for young women the brief was to create a space where confidence rules, without losing the Bonds sense of humour.The result is a Bonds take on owning your femininity.The Queendom, a sassy twist on the traditional Kingdom, throws away a few stereotypes out the window and has a bit of fun with it in the process.The fashion film features an all-female cast of six including Thelma, the very real huntsman spider.The film follows a traveller, played by Indigenous model Zhoe Trotter, on her quest to find The Queendom.There she joins a community of strong women who look out for one another (some literally), chop wood with 'tude and crack nuts - all in Queen-like style.