Title | YOU GOTTA BE BONDS |
Brand | BONDS |
Product / Service | BONDS |
Category | A05. Cinematography |
Entrant | PHOTOPLAY FILMS Sydney, AUSTRALIA |
Idea Creation | LEO BURNETT MELBOURNE, AUSTRALIA |
Production | PHOTOPLAY FILMS Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Gracie Otto | Photoplay Films / Playtime | Director |
Tom Slater | Photoplay Films / Playtime | Producer |
Oliver Lawrance | Photoplay Films / Playtime | Executive Producer |
Jason Williams | Leo Burnett Melbourne | Chief Creative Officer |
Sarah McGregor | Leo Burnett Melbourne | Head of Copy |
Lucy Logan | Leo Burnett Melbourne | Art Director |
Holly Burgess | Leo Burnett Melbourne | Copywriter |
Eliza Malone | Leo Burnett Melbourne | Senior Agency Producer |
Amanda Nicoll | Leo Burnett Melbourne | Group Business Director |
Chloe Erftemeyer | Leo Burnett Melbourne | Account Director |
Stefan Duscio | Freelance | Cinematographer |
Arc/Alt VFX | Arc/Alt VFX | Post Production |
Simon Njoo | Freelance | Editor |
Edel Rafferty | Freelance | Colourist |
Sam Hopgood | Bang Bang Studios | Sound |
Level Two | Level Two | Music |
Emily Small | Bonds | Head of Marketing |
Michelle Taylor | Bonds | Marketing Manager |
Kedda Ghazarian | Bonds | Brand Manager |
Taylah Johnson | Bonds | Assistant Brand Manager |
i4 Casting | i4 Casting | Casting |
This campaign was filmed in a remote desert location in Australia, featuring real locals and a cast mixed of quirky individuals portraying life in a fictional town 'Cold Springs' where the youth population have created an edgy sub-culture of beautiful people who wear the latest Bonds Originals underwear in the sizzling summer. The mix of iconic outback images and sensibilities of Australian humour gives rise to nostalgia and memories of Australian summers to bring this Bonds campaign to life.