YOU GOTTA BE BONDS

TitleYOU GOTTA BE BONDS
ClientBONDS
Product / ServiceBONDS
CategoryA03. Casting
EntrantPHOTOPLAY FILMS Sydney, AUSTRALIA
Idea Creation LEO BURNETT MELBOURNE, AUSTRALIA
Production PHOTOPLAY FILMS Sydney, AUSTRALIA

Brief Explanation

This campaign was filmed in a remote desert location in Australia, featuring real locals and a cast mixed of quirky individuals portraying life in a fictional town 'Cold Springs' where the youth population have created an edgy sub-culture of beautiful people who wear the latest Bonds Originals underwear in the sizzling summer. The mix of iconic outback images and sensibilities of Australian humour gives rise to nostalgia and memories of Australian summers to bring this Bonds campaign to life.

Credits

Name Company Position
Gracie Otto Photoplay Films / Playtime Director
Tom Slater Photoplay Films / Playtime Producer
Oliver Lawrance Photoplay Films / Playtime Executive Producer
Jason Williams Leo Burnett Melbourne Chief Creative Officer
Sarah McGregor Leo Burnett Melbourne Head of Copy
Lucy Logan Leo Burnett Melbourne Art Director
Holly Burgess Leo Burnett Melbourne Copywriter
Eliza Malone Leo Burnett Melbourne Senior Agency Producer
Amanda Nicoll Leo Burnett Melbourne Group Business Director
Chloe Erftemeyer Leo Burnett Melbourne Account Director
Stefan Duscio Freelance Cinematographer
Arc/Alt VFX Arc/Alt VFX Post Production
Simon Njoo Freelance Editor
Edel Rafferty Freelance Colourist
Sam Hopgood Bang Bang Studios Sound
Level Two Level Two Music
Emily Small Bonds Head of Marketing
Michelle Taylor Bonds Marketing Manager
Kedda Ghazarian Bonds Brand Manager
Taylah Johnson Bonds Assistant Brand Manager
i4 Casting i4 Casting Casting
Links
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