FORCE

Short List
TitleFORCE
ClientNIKE
Product / ServiceAIR FORCE 1
CategoryA09. Sound Design
EntrantDENTSU ISOBAR Tokyo, JAPAN
Idea Creation DENTSU ISOBAR Tokyo, JAPAN
Production TOKYO Tokyo, JAPAN
Production 2 TAIYO KIKAKU Tokyo, JAPAN

Brief Explanation

To celebrate the all-white Nike AIR FORCE 1's 35th anniversary, we created a special film portraying them as the iconic symbol of self-expression they have become. The film features dancer Koharu Sugawara, as it depicts her pursuit of self-expression, her passion for dancing, her strong determination to overcome any obstacle, and finally - at the height of her senses - the moment of her creative breakthrough. In every step of the way, the AIR FORCE 1s are with her. Invoking Koharu's intense passion and personality, the film depicts the act of wearing AIR FORCE 1s as a bold expression of one’s way of life.

Credits

Name Company Position
TETSUYA MAEHARA Dentsu Isobar Inc. Creative Director
Tetsuya Maehara Dentsu Isobar Inc. Copywriter / Planner
AKIO IIDA Dentsu Isobar Inc. Art Buyer
MASAHITO AOI Dentsu Isobar Inc. Art Director
TAKESHI BAMBA Dentsu Isobar Inc. Project Manager
SHUSAKU MATSUDA Dentsu Isobar Inc. Account Director
HIDEKATSU NAGASAWA TOKYO Executive Producer
MARIKO TSUTSUMI TAIYO KIKAKU Co.,Ltd. Producer
KUNIHIKO SAKATA TAIYO KIKAKU Co.,Ltd. Production Manager
YUKI SHIIHARA TAIYO KIKAKU Co.,Ltd. Production Manager
YASUHITO TSUGE November Inc. Director
YOSHIMI JOYA November Inc. Assistant Director
TOSHIHIKO KIZU Freelance Cinematographer
SOU ”TONY” NAOI Freelance Digital Imaging Technician
TETSUYUKI DOMAE Freelance Steadicam Operator
NORIHIRO MORI Freelance Lighting technician
TOMOMI KAWANO Freelance Art Designer
YUSUKE NAGAI Freelance Stylist
SHOTARO Freelance Hair
SADA ITO Donna Inc. Makeup
AIKA MIYAKE TOKYO Editor
YASUTAKA ISHIHARA Sony PCL Inc. Colorlist
KOEI ISHIZAKI Freelance Online Editor
ERITO AYAKI Freelance Sound Designer / Mixer
TENGAone Freelance Graffiti Writer
Christian Mix-Linzer Tracks & Fields Music Producer
Anna Murakami Tracks & Fields Music Producer
Michael and Christian Tracks & Fields Music Composer
Links
Video URL