Title | FORCE |
Brand | NIKE |
Product / Service | AIR FORCE 1 |
Category | A07. Use of Original Music |
Entrant | DENTSU ISOBAR Tokyo, JAPAN |
Idea Creation | DENTSU ISOBAR Tokyo, JAPAN |
Production | TOKYO Tokyo, JAPAN |
Production 2 | TAIYO KIKAKU Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
TETSUYA MAEHARA | Dentsu Isobar Inc. | Creative Director |
Tetsuya Maehara | Dentsu Isobar Inc. | Copywriter / Planner |
AKIO IIDA | Dentsu Isobar Inc. | Art Buyer |
MASAHITO AOI | Dentsu Isobar Inc. | Art Director |
TAKESHI BAMBA | Dentsu Isobar Inc. | Project Manager |
SHUSAKU MATSUDA | Dentsu Isobar Inc. | Account Director |
HIDEKATSU NAGASAWA | TOKYO | Executive Producer |
MARIKO TSUTSUMI | TAIYO KIKAKU Co.,Ltd. | Producer |
KUNIHIKO SAKATA | TAIYO KIKAKU Co.,Ltd. | Production Manager |
YUKI SHIIHARA | TAIYO KIKAKU Co.,Ltd. | Production Manager |
YASUHITO TSUGE | November Inc. | Director |
YOSHIMI JOYA | November Inc. | Assistant Director |
TOSHIHIKO KIZU | Freelance | Cinematographer |
SOU ”TONY” NAOI | Freelance | Digital Imaging Technician |
TETSUYUKI DOMAE | Freelance | Steadicam Operator |
NORIHIRO MORI | Freelance | Lighting technician |
TOMOMI KAWANO | Freelance | Art Designer |
YUSUKE NAGAI | Freelance | Stylist |
SHOTARO | Freelance | Hair |
SADA ITO | Donna Inc. | Makeup |
AIKA MIYAKE | TOKYO | Editor |
YASUTAKA ISHIHARA | Sony PCL Inc. | Colorlist |
KOEI ISHIZAKI | Freelance | Online Editor |
ERITO AYAKI | Freelance | Sound Designer / Mixer |
TENGAone | Freelance | Graffiti Writer |
Christian Mix-Linzer | Tracks & Fields | Music Producer |
Anna Murakami | Tracks & Fields | Music Producer |
Michael and Christian | Tracks & Fields | Music Composer |
To celebrate the all-white Nike AIR FORCE 1's 35th anniversary, we created a special film portraying them as the iconic symbol of self-expression they have become. The film features dancer Koharu Sugawara, as it depicts her pursuit of self-expression, her passion for dancing, her strong determination to overcome any obstacle, and finally - at the height of her senses - the moment of her creative breakthrough. In every step of the way, the AIR FORCE 1s are with her. Invoking Koharu's intense passion and personality, the film depicts the act of wearing AIR FORCE 1s as a bold expression of one’s way of life.