Title | FORCE |
Brand | NIKE |
Product / Service | AIR FORCE 1 |
Category | A06. Editing |
Entrant | DENTSU ISOBAR Tokyo, JAPAN |
Idea Creation | DENTSU ISOBAR Tokyo, JAPAN |
Production | TOKYO Tokyo, JAPAN |
Production 2 | TAIYO KIKAKU Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
TETSUYA MAEHARA | Dentsu Isobar Inc. | Creative Director |
Tetsuya Maehara | Dentsu Isobar Inc. | Copywriter / Planner |
AKIO IIDA | Dentsu Isobar Inc. | Art Buyer |
MASAHITO AOI | Dentsu Isobar Inc. | Art Director |
TAKESHI BAMBA | Dentsu Isobar Inc. | Project Manager |
SHUSAKU MATSUDA | Dentsu Isobar Inc. | Account Director |
HIDEKATSU NAGASAWA | TOKYO | Executive Producer |
MARIKO TSUTSUMI | TAIYO KIKAKU Co.,Ltd. | Producer |
KUNIHIKO SAKATA | TAIYO KIKAKU Co.,Ltd. | Production Manager |
YUKI SHIIHARA | TAIYO KIKAKU Co.,Ltd. | Production Manager |
YASUHITO TSUGE | November Inc. | Director |
YOSHIMI JOYA | November Inc. | Assistant Director |
TOSHIHIKO KIZU | Freelance | Cinematographer |
SOU ”TONY” NAOI | Freelance | Digital Imaging Technician |
TETSUYUKI DOMAE | Freelance | Steadicam Operator |
NORIHIRO MORI | Freelance | Lighting technician |
TOMOMI KAWANO | Freelance | Art Designer |
YUSUKE NAGAI | Freelance | Stylist |
SHOTARO | Freelance | Hair |
SADA ITO | Donna Inc. | Makeup |
AIKA MIYAKE | TOKYO | Editor |
YASUTAKA ISHIHARA | Sony PCL Inc. | Colorlist |
KOEI ISHIZAKI | Freelance | Online Editor |
ERITO AYAKI | Freelance | Sound Designer / Mixer |
TENGAone | Freelance | Graffiti Writer |
Christian Mix-Linzer | Tracks & Fields | Music Producer |
Anna Murakami | Tracks & Fields | Music Producer |
Michael and Christian | Tracks & Fields | Music Composer |
To celebrate the all-white AIR FORCE 1's 35th anniversary, we created a special film portraying them as an iconic symbol of self-expression. The film depicts dancer Koharu Sugawara deeply immersed in her creative process, giving viewers an intense, intimate view into her world. The sight of Koharu expressing her individuality through dance, facing all obstacles with strong determination, is juxtaposed with the pair of AIR FORCE 1s on her feet - representing the act of wearing the sneakers as a bold expression of one's way of life.
Dancer Koharu Sugawara, her pursuit of self-expression through dance, and the all-white AIR FORCE 1's are vividly projected onto a stark, monochrome world. Shot from various close angles in 4:3 to give viewers an intimate look into her inner psyche, with a rhythmic hand-clapping score to accompany her immersive dance routine, the film conveys powerful passion and determination.