JOY STORY: JOY AND HERON

Short List
TitleJOY STORY: JOY AND HERON
BrandJD.COM
Product / ServiceJD MASCOT- JOY
CategoryA10. Animation
Entrant180 CHINA Beijing, CHINA
Idea Creation 180 CHINA Beijing, CHINA
Production 180 CHINA Beijing, CHINA

Credits

Name Company Position
Cheelip Ong 180.ai.Inc. Group CCO
Pengqi, Li 180.ai.Inc SCD
Kenneth kuo 180.ai.Inc CCO
Kun Xu 180.ai.Inc. CD

Brief Explanation

‘Joy Story -- Joy and Heron’ is the tale of a lovable little dog, Joy, and his trials with a pesky Heron. The serenity of a predawn fishing trip is upset when a crafty heron attempts to steal Joy’s master’s bait. Joy tries not to rock the boat while defending it from the worm-stealing bird. After a few attempts, Joy succeeds in thwarting the heron, only to discover the bird’s true motives—she is trying to feed her hungry, and fussy, chicks. Saddened by this realisation, Joy offers the mother an entire can of worms. In the spirit of Chinese New Year, the happy heron reciprocates Joy’s kindness, giving him more fish than his master could possibly catch.

Links
Video URL