RUN IT

Bronze Spike

Demo Film

Film

TitleRUN IT
ClientNIKE
Product / ServiceNIKE
CategoryA07. Use of Original Music
EntrantWIEDEN+KENNEDY TOKYO, JAPAN
Idea Creation WIEDEN+KENNEDY TOKYO, JAPAN
Media Placement INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Production ICONOCLAST Culver City, USA
Production 2 WHITEHOUSE POST London, UNITED KINGDOM
Production 3 THE MILL Los Angeles, USA
Production 4 DUROO Los Angeles, USA
Production 5 STINK STUDIOS London, UNITED KINGDOM

Brief Explanation

‘Run It’ is an original song and sport-driven music video with fiercely empowering lyrics that celebrates inspiring elite and everyday athletes who refuse to be limited by outdated social norms. It features those who represent the rarely seen side of modern Korea that’s impossible to ignore; a champion female boxer and North Korean refugee, Korea’s first major black model, a heavily tattooed female in a country where tattoos are illegal, and a dancer who challenges gender roles, amongst others.

Credits

Name Company Position
Susan Hoffman Wieden+Kennedy Portland Global Chief Creative Officer
Azsa West Wieden+Kennedy Tokyo Creative Director
Jason Scott Wieden+Kennedy Tokyo Copywriter
Li Byung Ha Freelance Copywriter
Liwon Kim Wieden+Kennedy Tokyo Copywriter/Assistant Accout Executive
Jordi Luna Wieden+Kennedy Tokyo Art Director
Chae Byung Rok CBR Graphic Art Director
Ross Plummer Freelance Agency Producer
Marisa Weber Wieden+Kennedy Tokyo Account Director
Casey Yoneyama Wieden+Kennedy Tokyo Account Executive
Mattijs Devroedt Wieden+Kennedy Tokyo Senior Strategic Planner
Justin Lam Wieden+Kennedy Tokyo Comms Planner
Amber Lavender Wieden+Kennedy Portland Business Affairs Director
We Are From LA ICONOCLAST Directors
Charles-Marie Anthonioz ICONOCLAST Managing Director
Valerie Romer ICONOCLAST Executive Producer
Juliet Naylor ICONOCLAST Producer
Arnaud Potier ICONOCLAST Director Photography
Charlie Harvey WHITEHOUSE POST Editor
Anastasia von Rahl THE MILL Executive Producer
James Allen THE MILL VFX Supervisor
Jay Park AOMG Artist
Jessi YMC Entertainment Artist
Woo WonJae AOMG Artist
Gray AOMG Composer/Producer
Sam Ashwell 750 MPH Mixer
Mary-Ann D'Cruz 750 MPH Producer
Tim Devlin THE MILL Animation Director
Bowe King THE MILL Animation Director
Oisin O'Driscoll THE MILL Colourist
Links
Video URL