Title | FRIENDSHIT |
Brand | KASIKORNBANK PUBLIC COMPANY LIMITED |
Product / Service | K PLUS |
Category | A04. Production Design / Art Direction |
Entrant | GREYNJ UNITED Bangkok, THAILAND |
Idea Creation | GREYNJ UNITED Bangkok, THAILAND |
Production | HUB HO HIN BANGKOK, THAILAND |
Production 2 | SHOTS POST PRODUCTION Bangkok, THAILAND |
Additional Company | KASIKORNBANK PUBLIC COMPANY LIMITED Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Thor Santisiri | GREYnJ United | Chairman |
Subbaraju Alluri | GREYnJ United | Chief Executive Officer |
Jureeporn Thaidumrong | GREYnJ United | Chief Creative Officer |
Kanaporn Hutcheson | GREYnJ United | Managing Director |
Asawin Phanichwatana | GREYnJ United | Executive Creative Director |
Thanyaluck Pongacha | GREYnJ United | Creative Director |
Siravich Chatchaiganan | GREYnJ United | Group Creative Head |
Chanikarn Sitthiaree | GREYnJ United | Group Creative Head |
Sorrasak Thummakosol | GREYnJ United | Copywriter |
Shanya Jiwachotkamjorn | GREYnJ United | Copywriter |
Warumpa Laoprasert | GREYnJ United | Copywriter |
Natcha Jantararotai | GREYnJ United | Copywriter |
Vanalee Kraivaree | GREYnJ United | Art Director |
Nichanan Thunduan | GREYnJ United | Group Client Service Director |
Navinda Kittisubkul | GREYnJ United | Strategic Planning Director |
Kanoksak Kanchanachutha | GREYnJ United | Production Director |
Nattakit Wongpakorn | GREYnJ United | Agency Producer |
Friendshit tells a story about a girl who hilariously tries her best to make friends at her new school with a constant help from her bestie. After many attempts have failed, her bestie’s final suggestion is to start a conversation about K PLUS, a free mobile banking application from KASIKORNBANK as it is easy to use, everybody uses it so it's relatable. Eventually, she succeeds.
We took all the trendiest pop culture in Thailand and made parodies out of it with a hint of Thai style sense of humor which we could see from the way the characters dressed, how they spoke, and how the story was told. In term of art direction, we tried to make it look real and exaggerated at the same time in every scene.