FRIENDSHIT

Bronze Spike

Demo Film

Film

TitleFRIENDSHIT
ClientKASIKORNBANK PUBLIC COMPANY LIMITED
Product / ServiceK PLUS
CategoryA04. Production Design / Art Direction
EntrantGREYNJ UNITED Bangkok, THAILAND
Idea Creation GREYNJ UNITED Bangkok, THAILAND
Production HUB HO HIN BANGKOK, THAILAND
Production 2 SHOTS POST PRODUCTION Bangkok, THAILAND
Additional Company KASIKORNBANK PUBLIC COMPANY LIMITED Bangkok, THAILAND

Brief Explanation

Friendshit tells a story about a girl who hilariously tries her best to make friends at her new school with a constant help from her bestie. After many attempts have failed, her bestie’s final suggestion is to start a conversation about K PLUS, a free mobile banking application from KASIKORNBANK as it is easy to use, everybody uses it so it's relatable. Eventually, she succeeds.

The Brief

We took all the trendiest pop culture in Thailand and made parodies out of it with a hint of Thai style sense of humor which we could see from the way the characters dressed, how they spoke, and how the story was told. In term of art direction, we tried to make it look real and exaggerated at the same time in every scene.

Credits

Name Company Position
Thor Santisiri GREYnJ United Chairman
Subbaraju Alluri GREYnJ United Chief Executive Officer
Jureeporn Thaidumrong GREYnJ United Chief Creative Officer
Kanaporn Hutcheson GREYnJ United Managing Director
Asawin Phanichwatana GREYnJ United Executive Creative Director
Thanyaluck Pongacha GREYnJ United Creative Director
Siravich Chatchaiganan GREYnJ United Group Creative Head
Chanikarn Sitthiaree GREYnJ United Group Creative Head
Sorrasak Thummakosol GREYnJ United Copywriter
Shanya Jiwachotkamjorn GREYnJ United Copywriter
Warumpa Laoprasert GREYnJ United Copywriter
Natcha Jantararotai GREYnJ United Copywriter
Vanalee Kraivaree GREYnJ United Art Director
Nichanan Thunduan GREYnJ United Group Client Service Director
Navinda Kittisubkul GREYnJ United Strategic Planning Director
Kanoksak Kanchanachutha GREYnJ United Production Director
Nattakit Wongpakorn GREYnJ United Agency Producer
Links
Video URL