FRIENDSHIT

Gold Spike

Demo Film

Film

TitleFRIENDSHIT
BrandKASIKORNBANK PUBLIC COMPANY LIMITED
Product / ServiceK PLUS
CategoryA01. Direction
EntrantGREYNJ UNITED Bangkok, THAILAND
Idea Creation GREYNJ UNITED Bangkok, THAILAND
Production HUB HO HIN BANGKOK, THAILAND
Production 2 SHOTS POST PRODUCTION Bangkok, THAILAND
Additional Company KASIKORNBANK PUBLIC COMPANY LIMITED Bangkok, THAILAND

Credits

Name Company Position
Thor Santisiri GREYnJ United Chairman
Subbaraju Alluri GREYnJ United Chief Executive Officer
Jureeporn Thaidumrong GREYnJ United Chief Creative Officer
Kanaporn Hutcheson GREYnJ United Managing Director
Asawin Phanichwatana GREYnJ United Executive Creative Director
Thanyaluck Pongacha GREYnJ United Creative Director
Siravich Chatchaiganan GREYnJ United Group Creative Head
Chanikarn Sitthiaree GREYnJ United Group Creative Head
Sorrasak Thummakosol GREYnJ United Copywriter
Shanya Jiwachotkamjorn GREYnJ United Copywriter
Warumpa Laoprasert GREYnJ United Copywriter
Natcha Jantararotai GREYnJ United Copywriter
Vanalee Kraivaree GREYnJ United Art Director
Nichanan Thunduan GREYnJ United Group Client Service Director
Navinda Kittisubkul GREYnJ United Strategic Planning Director
Kanoksak Kanchanachutha GREYnJ United Production Director
Nattakit Wongpakorn GREYnJ United Agency Producer

Brief Explanation

Friendshit tells a story about a girl who hilariously tries her best to make friends at her new school with a constant help from her bestie. After many attempts have failed, her bestie’s final suggestion is to start a conversation about K PLUS, a free mobile banking application from KASIKORNBANK as it is easy to use, everybody uses it so it's relatable. Eventually, she succeeds.

Execution

Telling the story in a half real, half exaggerated manner for the fun which we could see from how the characters were hilarious and looked pretty serious at the same time. Moreover, we also included all the trendiest pop culture in Thailand in this film while using the real insights so that everyone could relate.

Links
Video URL