FASTRACK - #SHUTTHEFAKEUP

TitleFASTRACK - #SHUTTHEFAKEUP
BrandFASTRACK
Product / ServiceFASTRACK WATCHES, BAGS, SUNGLASSES, WALLETS, BELTS.
CategoryA06. Editing
EntrantHAPPY mcgarrybowen Bangalore, INDIA
Idea Creation HAPPY mcgarrybowen Bangalore, INDIA

Credits

Name Company Position
Kartik Iyer, Samarjit Choudhry, Ameya Lokhande, Siddharth Sharma, Pranav Karnad Happy mcgarrybowen CEO, COO, Associate Vice President, Account Director, Associate Creative Director

Brief Explanation

The film tells the story of a young couple engaging in modern-day courtship. A voiceover narrates this courtship as 'The story of your life', involving mandatory swipe-rights as the first attempts at romance. Edited and narrated at a breakneck pace, this is the archetypal 'Boy meets Girl' with a voiceover that strings together a volley of social media terms as euphemisms to present a picture of relentless pursuit. The couple tirelessly woo each other as the pace of the story hits a frantic high only to stop in its tracks at the end of a failed online romance. After a short pause, the story wastes no time in clicking its heels to go right back to the start and re-tell the story with a different ending. This time, it's narrated with languid warmth and capped off with a starkly different but refreshingly honest payoff.

The editing pace and style and of this film are a more than mere devices. The edit, in fact, mirrors the very subjects the film wishes to critique. It parodies the pace of modern-day romance and courtship. Fuelled by unhinged Social Media usage, romance is reduced to mere swipes, scrolls, or some hashtags for window dressing. This emphasis on the transactional nature of romance today is brought out through a tightly cut montage that keeps pace with a voiceover narration that runs at an equally hectic pace. Furthermore, this helps us contrast two perspectives by reintroducing the film with an entirely ordinary editing grammar. The second half of the film runs at a laid-back, leisurely pace emphasizing the beauty of a real and honest interaction between two people.