Title | BODYBUILDER |
Brand | UNILEVER |
Product / Service | POND'S MEN LIGHTNING OIL SCRUB |
Category | A08. Use of Licensed or Adapted Music |
Entrant | OGILVY SINGAPORE, SINGAPORE |
Idea Creation | OGILVY SINGAPORE, SINGAPORE |
Production | STINK Shanghai, CHINA |
Production 2 | CHIMNEY Singapore, SINGAPORE |
Production 3 | FUSE ADVENTURES IN AUDIO Singapore, SINGAPORE |
Production 4 | MECCANICA EFX Petaling Jaya, MALAYSIA |
Name | Company | Position |
---|---|---|
Eugene Cheong | Ogilvy & Mather Singapore | Chief Creative Officer |
Nicolas Courant | Ogilvy & Mather Singapore | Co-Chief Creative Officer |
Guilherme Camargos | Ogilvy & Mather Singapore | Associate Creative Director |
Vincius Cunha | Ogilvy & Mather Singapore | Associate Creative Director |
Ali Loveday-Herzinger | Hogarth & Ogilvy Singapore | Executive Producer |
David Dahan | Ogilvy & Mather Singapore | Managing Director |
Daniele Frangella | Ogilvy & Mather Singapore | Business Director |
Sibylla Henninger | Ogilvy & Mather Singapore | Group Account Director |
Khairunnisa Suhaimy | Ogilvy & Mather Singapore | Account Executive |
Ashwath Ganesan | Ogilvy & Mather Singapore | Planning Director |
Net Supatravanij | Ogilvy & Mather Singapore | Junior Planner |
Diego Nuñez Irigoyen | Stink Films | Director |
Desmond Loh | Stink Films | Managing Director |
Stuart Dryburgh | Stink Films | Director of Photography |
Evie Yeo | Stink Films | Producer |
Ng Soon Siung | Meccanica EFX | Editor |
Struan Farquar | Chimney Group | Head of Post Production |
Alejandro Armaleo | Armaleo | Colourist |
Daniel Payne | Soho Music Group | Head of Supervision |
Colin Peiera | Fuse Asia | Managing Director |
Farhana Ja'afar | Big Sync | Music Co-ordinator |
We see a couple on a date at a restaurant. The guy is talking to the girl, trying to conquer her. The girl looks at him and notices something different in his skin. Suddenly, a bodybuilder comes out of nowhere. He gets oil from the guy’s face, and rubs it to his body. He does it very naturally. The guy and his date feel very awkward with the situation. The bodybuilder gets oil from the guys’ face a few more times, it’s still a very awkward situation. Then we end with our tagline “Don’t let oily skin steal the moment” and cut to product pack shot with its benefit “Long-lasting oil control”.