| Title | BLACK DOG SYNDROME |
| Brand | CARE |
| Product / Service | SOCIAL PROBLEM AWARENESS |
| Category | A07. Use of Original Music |
| Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Idea Creation | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| JEREMY CRAIGEN | INNOCEAN WORLDWIDE | Global CCO |
| KI YOUNG KIM | INNOCEAN | Executive Creative Director |
| CHO HYUN JUNG | INNOCEAN WORLDWIDE | Art Director |
| YU JIN LEE | INNOCEAN WORLDWIDE | Copy Writer |
| KIM SO EUN | INNOCEAN WORLDWIDE | Art Director |
| KANG SUK KYUNG | INNOCEAN WORLDWIDE | Copy Writer |
| LEE MOON HWI | INNOCEAN WORLDWIDE | Art Director |
| JANG JAE HEE | INNOCEAN WORLDWIDE | Sr. Acoount Director |
| LEE SUNG HUN | INNOCEAN WORLDWIDE | Account Executive |
| LEE JI MIN | INNOCEAN WORLDWIDE | Account Executive |
| WOO SEOK SHIN | DOLPHINERS | Director |
| JONG HO BAEK | DOLPHINERS | PD |
A stray dog that was not adopted because of his color escapes the cage. But what he faced outside was no better, with prejudice against black dogs. A dog food advertisement with white dog, white dogs taking a walk with their owners, and the black dog, which do a great thing for others but he is afraid of people and gets a scolding from people because of his color. After sun sets, he is watching crowded people picking up white puppy dolls from the outside of bright store window.