| Title | OBSESSION FOR SMOOTHNESS |
| Brand | DOUBLE A |
| Product / Service | DOUBLE A |
| Category | A01. Direction |
| Entrant | SIX INC. Tokyo, JAPAN |
| Idea Creation | SIX INC. Tokyo, JAPAN |
| Idea Creation 2 | SPA-HAKUHODO CO. LTD. Bangkok, THAILAND |
| Production | AOI PRO. INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Takeshi Nozoe | SIX INC. | Executive Creative Director |
| Jin Saito | SIX INC. | Creative Director |
| Tsubasa Oyagi | SIX INC. | Planner |
| Yuki Sudo | SPA-HAKUHODO | Producer |
| Damian Kulash, Jr. | freelance | Director |
| Yusuke Tanaka | Freelance | Director |
| Rhizomatiks Research | Rhizomatiks Research | Creative Technologist |
| Kentaro Harano | Hakuhodo inc. | Art Director |
| Jun Hatano | Hakuhodo inc. | Media Planner |
| Masato Saito | Hakuhodo Asia Pacific | Account Manager |
| Shoko Akutagawa | AOI PRO. INC. | International Producer |
| Keisuke Mizusako | AOI PRO. INC. | Producer |
| Masahiro Kawaguchi | AOI PRO. INC. | Producer |
| Daito Manabe | Rhizomatiks Research | Creative Technologist |
| Motoi Ishibashi | Rhizomatiks Research | Creative Technologist |
| Satoshi Horii | Rhizomatiks Research | Creative Technologist |
| Shintaro Kamijo | Rhizomatiks Research | Creative Technologist |
| Yusuke Tomoto | Rhizomatiks Research | Creative Technologist |
| Sadam Fujioka | Rhizomatiks Research | Creative Technologist |
| Youichi Sakamoto | Rhizomatiks Research | Creative Technologist |
| Toshitaka Mochizuki | Rhizomatiks Research | Creative Technologist |
| Yuta Asai | Rhizomatiks Research | Creative Technologist |
| Saki Ishikawa | Rhizomatiks Research | Creative Technologist |
| MIKIKO | Elevenplay | Choreographer |
| Tomohiro Umeyama | AOI PRO. INC. | Production Manager |
Double A is a world-class paper manufacturer. Our challenge was to demonstrate the smoothness of printing through an art project. To make a music video with printing. We developed a highly advanced system to print out 567 printers at the same time to make a background for the band to perform and interact with, the world’s first “Paper Mapping.”