| Title | HELP. IT'S WHAT WE DO. |
| Brand | WESTPAC |
| Product / Service | 200 YEARS BRAND TVC |
| Category | A01. Direction |
| Entrant | EXIT FILMS Sydney, AUSTRALIA |
| Idea Creation | DDB SYDNEY, AUSTRALIA |
| Production | EXIT FILMS Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Ben Welsh | DDB Sydney | Chief Creative Officer |
| Tara Ford | DDB Sydney | Executive Creative Director |
| Noah Regan | DDB Sydney | Head of Art |
| Dave King | DDB Sydney | Creative Partner |
| Paul Jansen | DDB Sydney | Senior Designer |
| JJ Winlove | DDB Sydney | Art Director |
| Sevda Cemo | DDB Sydney | Head of Integrated Content |
| Philipa Smith | DDB Sydney | Production and Post Assistant |
| Richard Maxton | DDB Sydney | Content Creator |
| Leah Churchill Brown | EXIT Films | Executive Producer |
| Mark Molloy | EXIT Films | Director |
| Karen Sproul | EXIT Films | Producer |
| Adam Arkapaw | EXIT Films | Cinematographer |
| Steven Jones Evans | EXIT Films | Production Designer |
| Cappi Ireland | EXIT Films | Costume Designer |
| Jack Hutchings | The Butchery | Editor |
| Colin Renshaw | ALT VFX | VFX Supervisor |
| Simon Lister | Nylon Studios | Sound Engineer |
| Karl Richter | Level Two Music | Music Supervision |
| Electric Dreams | Electric Dreams | Music Composition |
| Gang of Youths | - | Master Music |
| Martine Jager | Westpac | Chief Marketing Officer |
| Jenny Melhuish | Westpac | Head of Group Brands, Advertising & Media |
| Adrian McCaffrey | Westpac | Digital, Marketing, & Customer Experience |
| Nicole Bardsley | Westpac | Head of Westpac Brand Strategy |
| Karissa Fletcher | Westpac | Acting Head of Westpac Brand Strategy |
| Andrew Howie | Westpac | Head of Westpac Advertising |
| Karina Brown | Westpac | Marketing Manager |
In this film, Australia's oldest bank, Westpac, captures the country's spirit of 'mateship' by illustrating real-life moments of help from the past. We see people helping each other throughout two hundred years of Australian history - be it in moments big or small. Our journey through the past shows us that the spirit of mateship and the Australian character to help out has been there for a long time. One scene takes place during the construction of the Sydney Harbour Bridge, as worker pulls his mate out of the way of a falling beam. And in another key scene a rescue helicopter, which is sponsored by Westpac bank, saves a young man from treacherous floodwaters. The film is scored with a cover of Bowie’s “Heroes”, as performed by Australian band, Gang of Youths.