Title | HONDA - 'THE JOY OF MOVING YOU' |
Brand | HONDA |
Product / Service | HONDA |
Category | A11. Visual Effects |
Entrant | BLACKBIRD Sydney, AUSTRALIA |
Idea Creation | LEO BURNETT MELBOURNE, AUSTRALIA |
Production | BLACKBIRD Sydney, AUSTRALIA |
Production 2 | SCOUNDREL Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Nicholas Ponzoni | Blackbird VFX | VFX Supervisor / Creative Director |
Michael Spiccia | Scoundrel | Director |
Adrian Shapiro | Scoundrel | Executive Producer |
Jason Williams | Leo Burnett Melbourne | ECD |
Cinnamon Darvall | Leo Burnett Melbourne | Senior Broadcast Producer |
We start on a couple meeting in an environment. The woman has a walking device. They join hands, and then we see that circling the couple are bikes and cars. Then as we move out from the circle we see more cars and a boat, a robot and then a plane overhead. The couple are always at the centre and represent the human centric design at the heart of all the Honda devices, vehicles and creations.