| Title | "7" |
| Brand | 7-ELEVEN TAIWAN |
| Product / Service | CITY CAFE |
| Category | A02. Script |
| Entrant | ADK TAIWAN Taipei City, CHINESE TAIPEI |
| Idea Creation | ADK TAIWAN Taipei City, CHINESE TAIPEI |
| Production | BLUE MOON FILMS Taipei, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Richard Yu | ADK TAIWAN | Chief Creative Officer |
| Lion Tsai | ADK TAIWAN | Group Creative Director |
| Apple Wang | ADK TAIWAN | Associate Creative Director |
| Szhui Liu | ADK TAIWAN | Copywriter |
| Jojo Hsu | ADK TAIWAN | Senior Art Director |
| Jacky Hsu | ADK TAIWAN | Art Director |
| Huge Lin | ADK TAIWAN | Senior Account Director |
| Yuchun Chung | ADK TAIWAN | Associate Account Director |
| Toby Chang | ADK TAIWAN | Account Executive |
| Ivy Lien | ADK TAIWAN | Production Manager |
| Ging-Zim, Lo | BLUE MOON FILMS | Director |
| Richard Yu | ADK TAIWAN | Chief Creative Officer |
| Lion Tsai | ADK TAIWAN | Group Creative Director |
It’s a story describing the best 7 days which is splendid like the moment cherry blossoms bloomed. It happened in blossom season and the storyline started from the 7 days ago before the main character goes overseas transfer. She attended a high school reunion 7 days ago, but only stayed 7 seconds then she left. Afterwards she met the classmate she liked 7 years ago on the way and they went to see a movie together but they left the cinema when it played in only 7 minutes. They hung out together just 7 hours. It's such a beautiful encounter but they are doomed to separate after 7 days, it’s like the cherry blossoms only bloom for 7 days. However, what the girl pursues is this short but splendid moment just like the cherry blossom.