| Title | LETTERS FROM MY CAT |
| Brand | KAO CORPORATION |
| Product / Service | NYANTOMO CAT LITTER |
| Category | A10. Animation |
| Entrant | I&S BBDO Tokyo, JAPAN |
| Idea Creation | I&S BBDO Tokyo, JAPAN |
| Production | AMANA Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| junji kiriki | I&S BBDO INC. | Senior Creative Director |
| tatsuro kumaki | I&S BBDO INC. | Planner |
| Yuka Yamamoto | I&S BBDO INC. | Art Director |
| yoshitaka shiozaki | I&S BBDO INC. | Digital Planner |
| ikuo kato | I&S BBDO INC. | Account Executive |
| tsubasa baba | I&S BBDO INC. | Account Executive |
| shin suzuki | Amana | Director |
| kenjiro akai | Amana | Producer |
| aoi teshima | Rendez-vous | Singer |
| taku inoue | Freelance | Music |
| tekken | Yoshimoto Kogyo Co., Ltd. | Flip book Artist |
| makoto sakuma | Sound city | Editor |
Letters from my Cat is the name of a branding video for a cat litter box. The cat’s urine and faeces are likened to a letter from a cat in which he tells his owner how he is feeling today. Hand-drawn pictures are used throughout to emphasize the personal nature of the communication between the cat and his owner.