| Title | GREATNESS OF DOING IMPOSSIBLE 2017 |
| Brand | SONY INTERACTIVE ENTERTAINMENT INC. |
| Product / Service | PS4 |
| Category | A01. Direction |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Production | TAIYO KIKAKU Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Mitsuhiro Ito | Dentsu Inc. | Executive Creative Director |
| Toshiyuki Konishi | POOL inc. | Creative Director & Planner & Copywriter |
| Hideyuki Tanno | POOL inc. | Creative Director & Planner |
| Yosuke Ishiko | POOL inc. | Planner |
| Yuichi Kodama | vivision | Planner & Director & Editor |
| Kenkichi Shimizu | Dentsu Inc. | Account Executive |
| Hirofumi Kikui | Dentsu Inc. | Account Executive |
| Takuya Akikusa | Dentsu Inc. | Account Executive |
| Mako Nakamura | Dentsu Inc. | Account Executive |
| Ryota Izumiya | TAIYO KIKAKU Co., Ltd. | Producer |
| Maiko Shimada | TAIYO KIKAKU Co., Ltd. | Producer |
| Satoshi Takahashi | kichi | Producer |
| Tae Kuragasaki | TAIYO KIKAKU Co., Ltd. | Production Manager |
| Yuta Echigo | Freelance | Cinematographer |
| Koshiro Ueno | Freelance | Gaffer |
| Tateo Yanagimachi | Freelance | Production Designer |
| Kazuhiro Sawataishi | Freelance | Stylist |
| Mayumi Sugiyama | Freelance | Stylist |
| Tho | Freelance | Hair Makeup Artist |
| Ryoji Inagaki | Freelance | Hair Makeup Artist |
| Kyoko Yamada | Freelance | Hair Makeup Artist |
| Tomoaki Kawasumi | Freelance | Action |
| Gorira | vivision | Editor |
| Yasutaka Ishihara | Sony PCL Inc. | Colorist |
| Masaki Mizuno | khaki | Flame Artist |
| Matt Smith | CUTTING EDGE | Visual Effects |
| Rumiko Kinoshita | CUTTING EDGE | Visual Effects |
| Junji Matsuo | CUTTING EDGE | Visual Effects |
| Setsu Fukushima | Ongakushitsu Inc. | Sound Studio Producer |
| Kazuo Masutomi | Freelance | Sound Mixer |
This is a branding campaign for PS4 to spread the world an intrinsic value of Game console. The campaign kicked off in 2015 and has been ongoing for more than 2 years. “You can enjoy what you normally can’t do”- The essential value of which the game console brings is the basic concept. For this commercial, we depicted a house party that surpasses your imagination. We tried to use as less CG as possible to pursue real movement for the characters and aimed a condensing entertainment world just like what PS4 brings you.