Brief Explanation

The ad features everyday Victorian women - no airbrushed Instagram models - overcoming their fears and giving it a go, curves, jiggles, wrinkles and all. The women, from all across the state, get their sweat on in a range of activities from boxing, cycling and roller-derby to netball and Aussie rules. Netballer Sally shoots goals in a game despite being told she's 'too old to play' and Tina's on the bike even after someone's yelled out 'fat chicks shouldn't wear lycra'.

The ad features everyday Victorian women - no airbrushed Instagram models - overcoming their fears and giving it a go, curves, jiggles, wrinkles and all. The women, from all across the state, get their sweat on in a range of activities from boxing, cycling and roller-derby to netball and Aussie rules. Netballer Sally shoots goals in a game despite being told she's 'too old to play' and Tina's on the bike even after someone's yelled out 'fat chicks shouldn't wear lycra'. "This Girl Can - Victoria shows everyday women getting out there and having a go. This campaign is all about getting Victorian women active, feeling proud of themselves and reaching their goals.