Brief Explanation

This film was shot to look like an authentic news feature. It was broadcast as an uninterrupted 5-minute spot on regional Bloomberg TV. Our intrepid reporter is investigating a troubling new phenomenon affecting South-East Asia’s financial capitals. It’s called ‘ghosting’. As he explains in detail, ‘ghosters’ are typically successful, ambitious individuals who have a habit of going missing from social occasions at night. A surprising pattern emerges from his investigation: because of a dramatic timezone difference, these individuals have been ghosting on their loved ones in order to trade U.S. securities in real time. Our reporter meets a ghosting expert who, after years of research, has finally found a solution: 24/5 trading, from TD Ameritrade. This innovation allows ghosters to trade select securities on the U.S. markets whenever they like – 24 hours a day, 5 days a week.