| Title | SINGAPORE AIRLINES MAKING EVERY JOURNEY PERSONAL |
| Brand | SINGAPORE AIRLINES |
| Product / Service | AIRLINES |
| Category | A07. Use of Original Music |
| Entrant | SONG ZU SINGAPORE Singapore, SINGAPORE |
| Idea Creation | TBWA\SINGAPORE, SINGAPORE |
| Production | SONG ZU SINGAPORE Singapore, SINGAPORE |
| Production 2 | SIX TOES Singapore, SINGAPORE |
| Production 3 | APPLEBOX ASIA Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Adrian Sergovich | Song zu Sydney | Composer |
| Ramesh Sathiah | Song zu Sydney | Creative Director |
| Gerard Fitzgerald | Song Zu Singapore | Creative Director |
| Damian Waddell | Song Zu Singapore | Head of Sound Design |
| Ian Lew | Song Zu Singapore | Executive Producer |
| Gary Steele | TBWA Singapore | Executive Creative Director |
| Hagan de Villiers | TBWA Singapore | Executive Creative Director |
| Perry Essig | TBWA Singapore | Creative Director |
| Jennie Morris | TBWA Singapore | Creative Director |
| Claudia Riberio | TBWA Singapore | Copywrtier |
| Chong Weicong | TBWA Singapore | Art Director |
| Dawn Lee | TBWA Singapore | Group Head, Brand Team Management |
| Nastasha Gotangco | TBWA Singapore | Brand Director |
| Wong Yanting | TBWA Singapore | Planner |
| Becky Loh | TBWA Singapore | Project Manager |
| Haydn Evans | Sixtoes TV | Executive Producer |
| Sariyanti Sannie | Sixtoes TV | Executive Producer |
| John S Park | Applebox Asia | Director |
| Werner Maritz | Applebox Asia | Director of Photography |
| Khoo Peng Tein | Applebox Asia | Executive Producers |
| Dane Neo | Applebox Asia | Executive Producer |
| Josephine Ong | Applebox Asia | Executive Producer |
“Making Every Journey Personal” is all about the unique, individual experiences created for Singapore Airlines passengers. The film is a visual analogy of how these experiences might feel. The film takes the viewer on a journey through the four distinct environments – magical forest, energetic trading floor, opulent concert hall and majestic cliff top – and, finally, inside the aircraft cabin.