Brief Explanation

As sporty as BMW cars are, the brand also wants to appeal to parents who need more than just “driving pleasure”. So for the launch of new X3, we made a short film that targets those young parents and announced it on Father’s Day. The film tells the story of a man – whose son lovingly watches him deal with the pressures of being a reliable father and a successful businessman. However, because the son does not fully understand the complexity of his father’s life – he imagines a fantastical world where in order to spend time with him, his father must fight off fantastical villains such as a Dark Queen, a gang of Kung Fu fighters, hostile kidnappers, and ultimately escapes them all in a near death car chase with the help of the BMW X3.