| Title | FULLY BOOKED "LIVES - NICKY" |
| Brand | FULLY BOOKED PHILIPPINES |
| Product / Service | BOOKSTORE |
| Category | C03. Script |
| 2 of 2 Campaign | |
| Entrant | McCANN WORLDGROUP PHILIPPINES Taguig City, THE PHILIPPINES |
| Idea Creation | McCANN WORLDGROUP PHILIPPINES Taguig City, THE PHILIPPINES |
| Media Placement | UM Taguig, THE PHILIPPINES |
| Production | HIT PRODUCTIONS Makati City, THE PHILIPPINES |
| Production 2 | JUST ADD WATER PRODUCTIONS Makati City, THE PHILIPPINES |
| Additional Company | FULLY BOOKED Taguig, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Raul Castro | McCann WorldGroup Philippines | Chief Creative Officer |
| Joe Dy | McCann WorldGroup Philippines | Executive Creative Director |
| Maan Bautista | McCann WorldGroup Philippines | Creative Director |
| Maan Bautista | McCann WorldGroup Philippines | Copywriter |
| Fran Palines | McCann Worldgroup Philippines | Copywriter |
| Mon Garcia | McCann WorldGroup Philippines | Managing Director |
| Bambi Reyes | McCann WorldGroup Philippines | Business Group Director |
| Camille Datu | McCann WorldGroup Philippines | Account Director |
| Chot Aldeguer | McCann WorldGroup Philippines | Account Manager |
| Noemi Zamora | McCann WorldGroup Philippines | Production Group Director |
| Mavic Martin | Just Add Water Productions | Producer |
| Jho Moya | Just Add Water Productions | Producer |
| Philip Jarilla | Hit Productions, Inc. | Sound Engineer |
| Richard Genabe | Hit Productions, Inc. | Sound Engineer |
| Arnold Buena | Hit Productions, Inc. | Sound Designer |
| Aissa Suanes | UM Philippines | Media Director |
Fully booked is one of the largest and most famous bookstore chains in the Philippines. They wanted to encourage people to keep reading and promote their comprehensive selection of titles as well. This radio spot reminds readers that when they read a book, they’re not just turning a page—they’re living a whole other life through the characters in the story. At the end of each spot, the title of the book is revealed, and listeners are invited to check out other reads by visiting Fully Booked or fullybookedonline.com