MISHEARD FONT

Short List
TitleMISHEARD FONT
ClientPANASONIC
Product / ServicePANASONIC HEARING AIDS
CategoryB01. Use of Print & Publishing
EntrantHAKUHODO INC. Tokyo, JAPAN
Idea Creation HAKUHODO INC. Tokyo, JAPAN
PR MATERIAL Tokyo, JAPAN
Production AID-DCC Osaka, JAPAN
Production 2 CREATORS GROUP MAC Tokyo, JAPAN
Production 3 AOI PRO. INC. Osaki, Tokyo, JAPAN
Additional Company PANASONIC CORPORATION Osaka, JAPAN

English Translation of Main Headlines

Rebuild Japanese, for the sake of listeners. If you failed to meet someone, it might be because of mishearing. Over the half of the people over 65 has a tendency of mishearing “Shibuya” for “Hibiya”. Furthermore, there are about 1.5 million pairs of words easy to mishear. What can a speaker do for a listener. Let’s start talking in a barrier free way. Panasonic Hearing Instruments Japanese re-created to be lister friendly The Japanese Dictionary For Avoiding Mishearing

Credits

Name Company Position
Yu Kaneno Panasonic Executive Creative Director
Kan Ishii HAKUHODO Executive Creative Director
Tatsuya Masaki Panasonic Creative Director
Tatsuro Miura HAKUHODO Creative Director
Keitaro Kamijo HAKUHODO Planner
Shuichiro Koyama HAKUHODO Art Director
Shun Akeda HAKUHODO Copywriter
Katsuya Aonuma HAKUHODO Planner
Tomoya Ishibashi HAKUHODO Planner
Takashi Fujioka HAKUHODO Account Director
Atsunobu Toyonaga HAKUHODO Account Supervisor
Shohei Onodera Freelancer Designer
Kentaro Muraishi Freelancer Planner
Kojiro Matsumoto AID-DCC Producer
Yoshizumi Ashikawa AID-DCC Engineer
Yoshiaki Kajiyashiki AID-DCC Developer
Nobutoshi Goto AID-DCC System Engineer
Madoka Itani AID-DCC Motion Designer
Kenjiro Matsuo Invisible Designs Lab. Sound Advisor
Takeshi Nakatani Creators Group MAC Designer
Tadanobu Shimada Creators Group MAC Designer
Kazuro Omura K-omura Creative Studio Designer
Mana Hisamatsu AOI Pro. Producer
Sayo Miyazaki AOI Pro. Production Manager
Katsuki Kuroyanagi AOI Pro. Director
Takeaki Harada AOI Pro. Editor
Shoichi Kawada AOI Pro. Editor
Saki Iwamoto Material PR Director
So Aosaki Material Account Executive
Yukiko Nishino Material Account Executive