PICTURE BOOK WITHOUT PICTURES

TitlePICTURE BOOK WITHOUT PICTURES
ClientFUJIFILM
Product / ServiceINSTAX
CategoryC01. Original Print & Publishing
EntrantBEIJING DENTSU ADVERTISING CO., LTD, CHINA
Idea Creation BEIJING DENTSU ADVERTISING CO., LTD, CHINA
Idea Creation 2 DENTSU NETWORK CHINA Beijing, CHINA
PR BEIJING DENTSU ADVERTISING CO., LTD, CHINA

English Translation of Main Headlines

<Intro> Huh? There are no pictures in this picture book?! That's right. There are no pictures in this picture book. There is not even a single picture in this slightly odd Picture Book without Pictures. You are the photographer. Take your own pictures around town and make your very own original picture book. 1) LEAF Leaves are for plants to breathe in air and collect sunlight, so that plants can grow up happy and healthy. Leaves are very important part for plants! 2) POND The pond is a big home to many small animals like fish, frogs and more. The pond is also home to aquatic plants like duckweed, lotus and others. We must take good care of it! 3) SLIDE Feel the breeze of the wind when you’re sliding down! But pay attention to your safety to enjoy the slide. 4) BRIDGE A bridge takes you to from one place to another. What do you see, and how will you cross a bridge? 5) CAR Buses, trucks, bulldozers...... There are so many kinds of cars, so what kind of car can it be? 6) TOY Playing with toys is fun and great for learning. As the owner of your toys, why not take a picture of your favourite toys! 7?TRIANGLE A triangle has three sides and three corners. Look closely around you, can you see any triangles? 8) CIRCLE A coin, a ball, or a glittering head? Let’s find circle in your life. 9) SOFT The soft feeling is very comfortable. Take a picture of something that is soft and describe it. 10) HARD Hard is the opposite of soft. How would you describe hard? Touch it and tell us what you think is hard! 11) BEAUTIFUL What is the most beautiful thing around you? Is it somewhere you’d want to touch, see or hear? Take a picture of what’s beautiful to you! 12) COOL What do you think is cool? Could it be someone? Or a scenery? What is cool to you? 13) INTERESTING A spy with my little eye, something that catches your attention. What can it be? 14) HAPPY What makes you feel good and laugh? Share it with your friends! 15) TREASURE What is the most precious thing to you? Take a picture of it so you’ll never forget it. 16) Space <Conclusion> Congratulations! You now have your very own picture book, the only one of its kind in the whole world. The things that you feel and the things are around you are always changing from one moment to the next. Will your favourite sky or what you think is beautiful change by next year? Your photos capture you right at this moment. We can even say the thing you have captured is you yourself.

Credits

Name Company Position
Kazuki Tsuburaku BEIJING DENTSU ADVERTISING CO.,LTD. ECD
Noritaka Kobuse DENTSU INC. ECD
Kentaro Mito BEIJING DENTSU ADVERTISING CO.,LTD. CD
Si Tan BEIJING DENTSU ADVERTISING CO.,LTD. CD
Suguru Myoen DENTSU INC. Copywriter
Kazuki Nagashima DENTSU INC. Copywriter
Andrew Shee BEIJING DENTSU ADVERTISING CO.,LTD. ACD
Shinosuke Shimada DENTSU INC. Art Director
Manabu Hoshino BEIJING DENTSU ADVERTISING CO.,LTD. Art Director
Sweemei Loo BEIJING DENTSU ADVERTISING CO.,LTD. ACD
SWEE SEE TAN BEIJING DENTSU ADVERTISING CO.,LTD. ACD
Yuji Matsuda DENTSU INC. Account Director
Wataru Kosugi DENTSU INC. Account Manager
Mariko Abe DENTSU TEC INC. Agency Producer
Koko Hu BEIJING DENTSU ADVERTISING CO.,LTD. Agency Producer
Zhengxing Wu BEIJING DENTSU ADVERTISING CO.,LTD. Agency Producer
Hidetoshi Fukuoka Freelance Photographer
Hokuto Kudo TAKI CORPORATION Designer
Shintaro Katagiri TAKI CORPORATION Producer
Kenji Shimamura Shimamura Seihonjo Producer
HAOYANG LIU BEIJING DENTSU ADVERTISING CO.,LTD. Director
Masao Ohde TOHOKUSHINSHA FILM CORPORATION Producer
Kanako Yamaguchi TOHOKUSHINSHA FILM CORPORATION Producer
Katsuhiro Niwa puzzle inc. Producer
Akinori Kanai puzzle inc. Producer
Kiyotaka Okamoto puzzle inc. Producer