ROADS THAT HONK

TitleROADS THAT HONK
BrandHPCL
Product / ServiceHP LUBRICANTS
CategoryE06. Transit
EntrantHINDUSTAN PETROLEUM CORPORATION LTD Mumbai, INDIA
Idea Creation LEO BURNETT INDIA Mumbai, INDIA
Media Placement LEO BURNETT INDIA Mumbai, INDIA
PR LEO BURNETT INDIA Mumbai, INDIA
Production LEO BURNETT INDIA Mumbai, INDIA

Credits

Name Company Position
Leo Burnett India Leo Burnett India Creative Agency

Brief Explanation

At hairpin bends, drivers are uncertain of whether a vehicle is approaching from the other side of the bend, which often leads to them over speeding, causing major accidents and casualties. We wanted to save these lives by getting drivers to slow down. Our idea is 'Roads that Honk.' The world's first ever road that honks at drivers to avoid head-on collisions and casualties. We created smart poles that communicates with each other on both sides of these hairpin turns, alerting drivers with the sound of a horn. The radar on the smart poles reads the speed of the vehicles, and then communicates with the smart pole at the other end. These smart poles then alert the drivers on both sides by honking. This became the only warning sign that drivers couldn’t ignore.