Title | ROADS THAT HONK |
Brand | HPCL |
Product / Service | HP LUBRICANTS |
Category | E06. Transit |
Entrant | HINDUSTAN PETROLEUM CORPORATION LTD Mumbai, INDIA |
Idea Creation | LEO BURNETT INDIA Mumbai, INDIA |
Media Placement | LEO BURNETT INDIA Mumbai, INDIA |
PR | LEO BURNETT INDIA Mumbai, INDIA |
Production | LEO BURNETT INDIA Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Leo Burnett India | Leo Burnett India | Creative Agency |
At hairpin bends, drivers are uncertain of whether a vehicle is approaching from the other side of the bend, which often leads to them over speeding, causing major accidents and casualties. We wanted to save these lives by getting drivers to slow down. Our idea is 'Roads that Honk.' The world's first ever road that honks at drivers to avoid head-on collisions and casualties. We created smart poles that communicates with each other on both sides of these hairpin turns, alerting drivers with the sound of a horn. The radar on the smart poles reads the speed of the vehicles, and then communicates with the smart pole at the other end. These smart poles then alert the drivers on both sides by honking. This became the only warning sign that drivers couldn’t ignore.