| Title | ALL-STAR RESTAURANT |
| Brand | VOLVO CAR JAPAN LIMITED |
| Product / Service | XC90 EXCELLENCE |
| Category | E04. Live Advertising & Events |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Media Placement | DENTSU INC. Tokyo, JAPAN |
| PR | DENTSU PUBLIC RELATIONS Tokyo, JAPAN |
| Production | TOW Tokyo, JAPAN |
| Additional Company | DENTSU TEC Tokyo, JAPAN |
| Additional Company 2 | DENTSU DIGITAL Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Akira Suzuki | DENTSU INC. | Creative Director |
| Daisaku Maeda | DENTSU INC. | Art Director |
| Yukito Kanazawa | DENTSU INC. | Producer / Planner |
| Keisuke Nishino | DENTSU INC. | Copywriter |
| Shinya Iwami | DENTSU INC | Account Director |
| Hirofumi Tanaka | DENTSU INC. | Account Executive |
| Takashi Kibe | TOW CO.,LTD | Producer |
| Kiminori Soga | TOW CO.,LTD | Production Manager |
| Ookubo Takuro | SEP,INC | Director |
| Masashi Kato | SEP,INC | Movie Producer |
| Toshiaki Irie | SEP,INC | Movie Producer |
| Takuto Shinpo | SEP,INC | Movie Production Manage |
| Ryo Fukushima | T2 Creative Co., Ltd | Event Production Manager |
| Ryoji Yabusaki | T2 Creative Co., Ltd | Event Production Manager |
| Miho Kakimoto | DENTSU TEC INC. | Producer |
| Yukitaka Suzuki | DENTSU TEC INC. | Web Director |
| Chie Katsu | DENTSU TEC INC. | Assistant Producer |
| Yasuyuki Okada | T.A.C KIKAKU INC. | Web Designer |
| Yoshikazu Seki | T.A.C KIKAKU INC. | Web Developer |
| Asako Demura | Bit Beans Inc. | Producer |
| Takahiro Imashimizu | Imashii inc | Photographer |
| HISAKO | Dish lab | Food Stylist |
| Yoshie Tomohiro | Gagsynthesizer inc | Movie Director |
| Fukutaro Masago | Dentsu Public Relations Inc. | Senior Consultant |
| Tsukasa Nakagawa | Dentsu Public Relations Inc. | Consultant |
| Toru Komatsu | UpTable Inc. | Food Producer / Casting Coordinator |
| Suzuki B | Office B, Inc | Food Producer / Casting Coordinator |
| Miyako Yusa | FIRE BUG Inc. | PR Coordinator |
We transformed XC 90 Excellence into the world’s first in-vehicle private restaurant and created a large scale ambient media. This completely new restaurant visits major scenic spots within the city by also serving various specialities picked from famous restaurants. Along with the driver, a sommelier is seated on the passenger’s seat enabling to respond any kind of requests from the customers. This restaurant boasts the ultimate full course menu which transcends all genres and restaurants, curated by Yukio Hattori, the original Iron Chef himself. This bold full course which combines specialities from each of the restaurant is so to speak, all-star team of gastronomy. The target who visited this restaurant will enjoy the beautiful scenic spots seen from the window, one dish at a time. Moreover, the customer will enjoy the gorgeous and comfortable driving experience of XC 90 Excellence.