| Title | ARTFRAME |
| Brand | LONGHUI ARTFRAME |
| Product / Service | ARTFRAME |
| Category | E06. Transit |
| Entrant | PROXIMITY CHINA Shanghai, CHINA |
| Idea Creation | PROXIMITY CHINA Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| WaiFoong Leong | BBDO and Proximity China | Chairman and Chief Creative Officer, Greater China |
| Awoo Lai | BBDO and Proximity China | Chief Creative Officer, Shanghai Office |
| Yanchay Tan | BBDO and Proximity China | Executive Creative Officer |
| Gerald Tan | BBDO and Proximity China | General Manager |
| Yalding Xu | BBDO and Proximity China | Account Director |
| Lena Ping | BBDO and Proximity China | Traffic Leader |
| Jinkin Zhu | BBDO and Proximity China | Studio Manager |
| Jerry Chen | BBDO and Proximity China | Artist |
We turned the frames themselves into works of art, by showing that “the frame is the art”. We converted a wall in a subway station into an art exhibition featuring three artworks composed entirely out of ArtFrame. Our series was exhibited in Shanghai's Sha'anxi Nan Road Subway Station in a high-traffic corridor between Lines 1 and 12. Every day around 140,000 commuters passed by. The advertising space was 280cm high x 900cm long, while the scale of each artwork was 125x176cm, 67x109cm and 75x75cm.