SIDEWAYS GROWTH CHARTS

TitleSIDEWAYS GROWTH CHARTS
BrandSINGAPORE WELLNESS ASSOCIATION
Product / ServiceSINGAPORE WELLNESS ASSOCIATION
CategoryE01. Non-standard Indoor Advertising
EntrantMcCANN HEALTH Singapore, SINGAPORE
Idea Creation McCANN HEALTH Singapore, SINGAPORE

Credits

Name Company Position
June Laffey McCann Health Executive Creative Director Australia & SE Asia
Alejandro Canciobello McCann Health Singapore Creative Director
Rodrigo Mitma McCann Health Singapore Associate Creative Director
Yin May Tham McCann Health Singapore Associate Creative Director
Sham Nasaar McCann Health Singapore Senior Art Director
Weicong Lee McCann Health Singapore Senior Designer
Mellisa Go McCann Health Singapore Copywriter
Yuan Ling Tan McCann Health Singapore Junior Art Director
Asiah Hamzah McCann Health Singapore Traffic Manager
Kirby Ho McCann Health Singapore Producer
Michael Banner McCann Health Singapore General Manager
Mutch Wright McCann Health Singapore Account Director
Amy Whip Illustrator
Sonia Ong Singapore Wellness Association Director
Nicky Loh Amanacilq Photographer
Pang Chong Jie Amanacilq Producer

Brief Explanation

This campaign uses typical growth charts, placed vertically in clinics and schools to measure height – and turns them horizontally to highlight the problem of kids growing sideways. This simple change in orientation draws attention to childhood obesity and its consequences, urging parents to help their children adopt an active lifestyle through SWA’s programmes.