Title | LET THE CHILDREN OF THE STARS NOT LONELY ANY MORE |
Brand | SHANGHAI QINGCONGQUAN TRAINING CENTER FOR CHILDREN WITH SPECIAL NEEDS |
Product / Service | SOCIAL RESPONSIBILITY |
Category | E03. Special Build |
Entrant | JCDECAUX ADVERTISING Shanghai, CHINA |
Idea Creation | JCDECAUX ADVERTISING Shanghai, CHINA |
Media Placement | JCDECAUX ADVERTISING Shanghai, CHINA |
PR | JCDECAUX ADVERTISING Shanghai, CHINA |
Production | JCDECAUX ADVERTISING Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Roy Lin | Shanghai Shentong JCDecaux Metro Advertising Co.,Ltd. | Sales Development Manager |
The campaign “Let the Children of the Stars Not Lonely Any More” is a social responsibility project aiming at helping the autism children. Cooperating with Shanghai QingCongquan Training Centre for Children with Special Needs, which is a non-profit private organization that provides professional rehabilitation training and coaching to the children and their family who suffer from Autism, we launched the campaign in Shanghai West Nanjing Road station to awaken the public awareness on autism. Finally, a decorative device was installed in the metro station. Once inserted one coin, the device was started up, the parts in the device would run one by one. The device actually showed a tourist of an autism child came back from the “stars” to the earth finally reunited with his family and friends.