LET THE CHILDREN OF THE STARS NOT LONELY ANY MORE

TitleLET THE CHILDREN OF THE STARS NOT LONELY ANY MORE
BrandSHANGHAI QINGCONGQUAN TRAINING CENTER FOR CHILDREN WITH SPECIAL NEEDS
Product / ServiceSOCIAL RESPONSIBILITY
CategoryE03. Special Build
EntrantJCDECAUX ADVERTISING Shanghai, CHINA
Idea Creation JCDECAUX ADVERTISING Shanghai, CHINA
Media Placement JCDECAUX ADVERTISING Shanghai, CHINA
PR JCDECAUX ADVERTISING Shanghai, CHINA
Production JCDECAUX ADVERTISING Shanghai, CHINA

Credits

Name Company Position
Roy Lin Shanghai Shentong JCDecaux Metro Advertising Co.,Ltd. Sales Development Manager

Brief Explanation

The campaign “Let the Children of the Stars Not Lonely Any More” is a social responsibility project aiming at helping the autism children. Cooperating with Shanghai QingCongquan Training Centre for Children with Special Needs, which is a non-profit private organization that provides professional rehabilitation training and coaching to the children and their family who suffer from Autism, we launched the campaign in Shanghai West Nanjing Road station to awaken the public awareness on autism. Finally, a decorative device was installed in the metro station. Once inserted one coin, the device was started up, the parts in the device would run one by one. The device actually showed a tourist of an autism child came back from the “stars” to the earth finally reunited with his family and friends.