| Title | MCDONALD'S APPLICATION FRIES |
| Brand | GOLDEN ARCHES DEVELOPMENT CORPORATION (MCDONALD'S) |
| Product / Service | MCDONALD'S |
| Category | E02. Small Scale Special Solutions |
| Entrant | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Idea Creation | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Melvin M. Mangada | TBWA\SANTIAGO MANGADA PUNO | Chief Creative Officer |
| Cj de Silva-Ong, Ryan Caidic | TBWA\SANTIAGO MANGADA PUNO | Creative Directors |
| Cj de Silva-Ong, Mariel Empit | TBWA\SANTIAGO MANGADA PUNO | Art Directors |
| Ryan Caidic, Inez Jayme | TBWA\SANTIAGO MANGADA PUNO | Copywriters |
| Portia Catuira, Kara Filamor, Noelle Segundo, Miele Dungo | TBWA\SANTIAGO MANGADA PUNO | Accounts |
| Dennis Carlos | TBWA\SANTIAGO MANGADA PUNO | print producer |
| Romar Quiroz, Patrick Valiente | TBWA\SANTIAGO MANGADA PUNO | Final Art |
| Melvin M. Mangada | TBWA\SANTIAGO MANGADA PUNO | Executive Creative Director |
We redesigned McDonald’s old application forms and made a new one that looked like their world-famous French fries. These forms were made to stand out and help make the application process fun. Designed using the brand’s iconic red and yellow colors, each fry in the form acted as the fields to be filled up by the applicants with their credentials. These were then placed as tray liners in McDonald’s stores making it accessible to anyone interested.