Title | SAFETY BAGS |
Brand | TESCO |
Product / Service | FRUIT & VEGGIE PLASTIC BAGS |
Category | E02. Small Scale Special Solutions |
Entrant | CHEIL WORLDWIDE Hong Kong, HONG KONG |
Idea Creation | CHEIL WORLDWIDE Hong Kong, HONG KONG |
Production | CHEIL WORLDWIDE Hong Kong, HONG KONG |
Name | Company | Position |
---|---|---|
Paul Chan | Cheil Worldwide, Hong Kong | Executive Creative Director |
Lili Jiang | Cheil Worldwide, Hong Kong | Creative Director |
Ivan Au | Cheil Worldwide, Hong Kong | Creative Director |
Paul Chan | Cheil Worldwide, Hong Kong | Copywriter |
Lili Jiang | Cheil Worldwide, Hong Kong | Copywriter |
Keith Liu | Cheil Worldwide, Hong Kong | Copywriter |
Ivan Au | Cheil Worldwide, Hong Kong | Art Director |
Toby Hong | Cheil Worldwide, Hong Kong | Art Director |
Safety Bags are fruit and veggie bags that remove harmful pesticide residues. They look and feel just like normal fruit and veggie bags. However, every Safety Bag is formulated with a safe, inner-coating of Nano Photocatalyst technology. Safety Bags absorb natural light to trigger the bag's inner coating. This works to break down the toxic residues found in fruit and veggies—decomposing the toxic elements and dispersing them naturally into the air. Thus, enabling supermarket consumers to enjoy safer fruits and vegetables. Safety bags are reusable and the way they work is simple: 1. You simply grab a Safety Bag 2. Place fruit or veggies into the bag 3. Expose to natural (indoor or outdoor) light for 3 hours 4. Remove, rinse and enjoy