SAFETY BAGS

Short List
TitleSAFETY BAGS
ClientTESCO
Product / ServiceFRUIT & VEGGIE PLASTIC BAGS
CategoryE02. Small Scale Special Solutions
EntrantCHEIL WORLDWIDE Hong Kong, HONG KONG
Idea Creation CHEIL WORLDWIDE Hong Kong, HONG KONG
Production CHEIL WORLDWIDE Hong Kong, HONG KONG

Brief Explanation

Safety Bags are fruit and veggie bags that remove harmful pesticide residues. They look and feel just like normal fruit and veggie bags. However, every Safety Bag is formulated with a safe, inner-coating of Nano Photocatalyst technology. Safety Bags absorb natural light to trigger the bag's inner coating. This works to break down the toxic residues found in fruit and veggies—decomposing the toxic elements and dispersing them naturally into the air. Thus, enabling supermarket consumers to enjoy safer fruits and vegetables. Safety bags are reusable and the way they work is simple: 1. You simply grab a Safety Bag 2. Place fruit or veggies into the bag 3. Expose to natural (indoor or outdoor) light for 3 hours 4. Remove, rinse and enjoy

Credits

Name Company Position
Paul Chan Cheil Worldwide, Hong Kong Executive Creative Director
Lili Jiang Cheil Worldwide, Hong Kong Creative Director
Ivan Au Cheil Worldwide, Hong Kong Creative Director
Paul Chan Cheil Worldwide, Hong Kong Copywriter
Lili Jiang Cheil Worldwide, Hong Kong Copywriter
Keith Liu Cheil Worldwide, Hong Kong Copywriter
Ivan Au Cheil Worldwide, Hong Kong Art Director
Toby Hong Cheil Worldwide, Hong Kong Art Director