| Title | SWEET CHANGE |
| Brand | PAYTM |
| Product / Service | PAYTM WALLET |
| Category | E02. Small Scale Special Solutions |
| Entrant | McCANN INDIA Mumbai, INDIA |
| Idea Creation | McCANN INDIA Mumbai, INDIA |
| Media Placement | McCANN INDIA Mumbai, INDIA |
| Production | COLLECTIVE ART Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Prasoon Joshi | McCann Worldgroup | Chief Creative Officer |
| Prateek Bhardwaj | McCann Worldgroup | National Creative Director |
| Kapil Batra | McCann Worldgroup India | Executive Creative Director |
| Rohit Devgun | McCann Worldgroup India | Executive Creative Director |
| Utsav Khare | McCann Worldgroup, India | Creative Director |
| Gourav Verma | McCann Worldgroup, India | Art Director |
| Gaurav Sharma | McCann Worldgroup, India | Copywriter |
| Arpan Kalita | McCann Worldgroup, India | Designer |
| Jeet Kalra | McCann Worldgroup India | Agency Producer |
| Satish Kataria | McCann Worldgroup, India | Editor |
| Saurabh Kabra | Collective-Art | Director |
Paytm is an e-wallet that is most widely accepted for day-to-day transactions and yet people don't use it. With launching the Paytm Sweet Change candy, we give them an incentive to download the app and also realize that they can simple use it to avoid the whole situation of getting change and the lack of it. Shopkeepers were asked to stock and give the Paytm Sweet Change candy instead of change and other candies. They gave them out as per the change they owed to each customer. The activity was carried out over a period of one month. The candy was placed at various customer touch points where day-to-day transactions take place.