SWEET CHANGE

Silver Spike

Demo Film

Presentation Image

TitleSWEET CHANGE
ClientPAYTM
Product / ServicePAYTM WALLET
CategoryE02. Small Scale Special Solutions
EntrantMcCANN INDIA Mumbai, INDIA
Idea Creation McCANN INDIA Mumbai, INDIA
Media Placement McCANN INDIA Mumbai, INDIA
Production COLLECTIVE ART Mumbai, INDIA

Brief Explanation

Paytm is an e-wallet that is most widely accepted for day-to-day transactions and yet people don't use it. With launching the Paytm Sweet Change candy, we give them an incentive to download the app and also realize that they can simple use it to avoid the whole situation of getting change and the lack of it. Shopkeepers were asked to stock and give the Paytm Sweet Change candy instead of change and other candies. They gave them out as per the change they owed to each customer. The activity was carried out over a period of one month. The candy was placed at various customer touch points where day-to-day transactions take place.

Credits

Name Company Position
Prasoon Joshi McCann Worldgroup Chief Creative Officer
Prateek Bhardwaj McCann Worldgroup National Creative Director
Kapil Batra McCann Worldgroup India Executive Creative Director
Rohit Devgun McCann Worldgroup India Executive Creative Director
Utsav Khare McCann Worldgroup, India Creative Director
Gourav Verma McCann Worldgroup, India Art Director
Gaurav Sharma McCann Worldgroup, India Copywriter
Arpan Kalita McCann Worldgroup, India Designer
Jeet Kalra McCann Worldgroup India Agency Producer
Satish Kataria McCann Worldgroup, India Editor
Saurabh Kabra Collective-Art Director