THE LINE THAT SAVES LIFES

TitleTHE LINE THAT SAVES LIFES
BrandTRAFFIC SAFETY RESEARCH CENTER
Product / ServiceTACTILE PAVEMENT
CategoryE06. Transit
EntrantTRAFFIC SAFETY RESEARCH CENTER ASSOCIATION Okayama-Shi, JAPAN
Idea Creation TRAFFIC SAFETY RESEARCH CENTER ASSOCIATION Okayama-Shi, JAPAN
Production TRAFFIC SAFETY RESEARCH CENTER ASSOCIATION Okayama-Shi, JAPAN
Additional Company SIMPLESHOW FOUNDATION Miami, USA
Additional Company 2 SIMPLESHOW JAPAN Tokyo, JAPAN

Credits

Name Company Position
Yuri Kimihiro Traffic Safety Research Center Managing Director
Seiichi Miyake Traffic Safety Research Center • 1st Administrative Director and Inventor of Tactile Pavement
Saburo Miyake Traffic Safety Research Center 2nd Administrative Director
Tetsu Yoshida simpleshow Japan President
Madoro Ishii simpleshow Japan Copywriter
Ken Kouzai simpleshow Japan Copywriter
Masayuki Ichiwara simpleshow Japan Copywriter
Astrid Kirk simpleshow Japan Project Manager
Toshiya Nara simpleshow Japan Producer
Naoya Ohtsuka simpleshow Japan Editor
Saori Yoshimura simpleshow Japan Editor
Yuhi Noi simpleshow Japan Public Relations
Yuko Makabe simpleshow Japan Public Relations
Makoto Imazu simpleshow Japan Public Relations
Daisuke Sato simpleshow Japan Sound Design Manager
Sarah Zierhut simpleshow GmbH Supervisor
Ilya Kompasov simpleshow Foundation Foundation Manager

Brief Explanation

As a public communication service for a barrier free society, a new type of tactile pavement has been launched in 2016. It is a combination of the two previous types, adding an inner line to the dotted tile type. By using this type on platforms at train stations, visually impaired people are able to quickly confirm the safe side of the platform, as the inner line is always facing towards the safe side. The tactile pavements are easily spotted and this way also work as a public communication service to raise awareness on the dangers that visually impaired people face. It reminds others to be considerate of visually impaired people. The new type is made of olefin type elastomer, making the tile sturdy but thin and easy to cut, allowing for quick installation and, if necessary, removal. This way they can even be used temporarily, for example on construction sites.

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