THE FRIENDLY SPORT

TitleTHE FRIENDLY SPORT
BrandBIOGEN JAPAN
Product / ServicePHARMACEUTICAL
CategoryE05. Interactive Outdoor Experiences
EntrantOZMA Tokyo, JAPAN
Idea Creation OZMA Tokyo, JAPAN
Idea Creation 2 WORLD YURU SPORTS ASSOCIATION Tokyo, JAPAN
PR OZMA Tokyo, JAPAN
Production WORLD YURU SPORTS ASSOCIATION Tokyo, JAPAN

Credits

Name Company Position
KOSHIRO NOMURA OZMA Inc. PROJECT MANAGER
MAIKO BANNO OZMA Inc. PROJECT DIRECTOR
YUMI FURUMOTO OZMA Inc. PR PLANNER
TOSHIKAZU FUSE OZMA Inc. PR PLANNER
JUMPEI FUJIWARA OZMA Inc. PR PLANNER
TAKANORI MIYOSHI OZMA Inc. MOVIE PRODUCER
TAKUYA HAGIWARA World YURU Sports Association CREATIVE MANAGER
TETSURO NAKANO World YURU Sports Association SPORTS CREATER

Brief Explanation

In order to raise awareness of MS and to promote a better understanding the symptoms of MS,?we held the sport event in which everyone could participate. In the event, we unveiled a new sport called “Seesaw Tamaire.” This sport was modified the Japanese traditional sport “Tamaire” in collaboration with MS patients, specialist physicians and professionals in sports development. In the rule of Seesaw Tamaire, if you keep tossing the balls in the catcher basket, it tilts the basket like a seesaw and the balls fall out, giving the participants a 30-second break. This rule represents fatigue as one of the symptoms of MS and promotes a better understanding of MS symptoms as participants have an experience it. After the event, we began providing the equipment of Seesaw Tamaire, and it has become a popular sport among the elderly, children, disabled persons and MS patients.