Brief Explanation

This campaign is executed by using the bus bell button as the key media. For cheering up the bus drivers at the moment they get tired, we designed a process that a campaign speaker operate when passenger push the bell button. From the speaker, the drivers can hear a thank you voice message of the citizens. For the best meaning and effectiveness, we researched which bus line was the longest distance line and was the most popular line of 20s in Incheon. We made a speaker designed to sound the voice message of a certain citizen after the bus stop rang. And the voice messages were collected up to 156 messages of 156 persons living in Incheon. As the result, the campaign film was shared 499 times, got 5,135 likes, 492 replies within one week. And about 30 Korean locan and national presses reported the campaign in positive opinions.