| Title | CUT THROUGH THE COLOUR, OREO |
| Brand | MONDELEZ JAPAN |
| Product / Service | OREO CRISPY |
| Category | E04. Live Advertising & Events |
| Entrant | MONDELEZ INTERNATIONAL Tokyo, JAPAN |
| Idea Creation | McCANN TOKYO, JAPAN |
| Production | WONDERACTIVE Tokyo, JAPAN |
| Production 2 | HANABI Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Isamu Nakamura | McCann Tokyo | Executive Creative Director |
| Naoto Nishio | McCann Tokyo | Creative Director |
| Hono Nakano | McCann Tokyo | Copywriter |
| Yuki Saito | McCann Tokyo | Art Director |
| Haruki Takeuchi | McCann Tokyo | Account Director |
| Misato Takahashi | McCann Tokyo | Account Director |
| Shuhei Yamada | HANABI inc. | Director |
| Mitsuru Sameshima | P-CAMP | Music Producer |
| Kenji Sugita | WONDERACTIVE | Producer |
| Shun Kawata | WONDERACTIVE | Production Manager |
| Yuji Kudo | mahna mahna | Stylist |
| Atsuko Otsu | Freelance | Hair & Make-up Artist |
In order to get people to instantly think of Oreo, we had the models not only dressed in black and white, but painted in black and white as well (their faces, hands, and feet). To create even more impact, the sampling event was executed guerilla-style without advance notice. The all monochrome event impactfully cut through the bright colors of the event venue.