| Title | MEET GRAHAM |
| Brand | TRANSPORT ACCIDENT COMMISSION VICTORIA |
| Product / Service | TRANSPORT ACCIDENT COMMISSION VICTORIA |
| Category | E01. Non-standard Indoor Advertising |
| Entrant | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Idea Creation | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| PR | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Production | FLARE PRODUCTIONS BBDO Melbourne, AUSTRALIA |
| Production 2 | AIRBAG PRODUCTIONS Melbourne, AUSTRALIA |
| Additional Company | TRANSPORT ACCIDENT COMMISSION Geelong, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| James McGrath | Clemenger BBDO Melbourne | Creative Chairman |
| Ant Keogh | Clemenger BBDO Melbourne | Chief Creative Officer |
| Stephen de Wolf | Clemenger BBDO Melbourne | Creative Director |
| Evan Roberts | Clemenger BBDO Melbourne | Creative Director |
| George McQueen | Clemenger BBDO Melbourne | Art Director |
| Tom McQueen | Clemenger BBDO Melbourne | Copywriter |
| Matt Pearce | Clemenger BBDO Melbourne | Senior Planner |
| Sonia von Bibra | Clemenger BBDO Melbourne | Agency - Executive Producer |
| Tom Marley | Finish Post Productions | Editor |
| Raphalea Lee | Finish Post Productions | Editor |
| Stevo Williams | Flagstaff Studios | Sound Designer/Engineer |
| Jess Ramsey | Clemenger BBDO Melbourne | Digital Designer |
| Byron Scullin | Level Two Music | Music Composer/Arranger |
| Adrian Lander | Adrian Lander Photography | Photographer |
| Sylvain Simao | Clemenger BBDO Melbourne | Senior Full Stack Developer |
| Nichola Patterson | Clemenger BBDO Melbourne | PR |
| Lee Simpson | Clemenger BBDO Melbourne | Managing Partner |
| Naomi Gorringe | Clemenger BBDO Melbourne | Group Account Director |
| Kate Joiner | Clemenger BBDO Melbourne | Project Director |
| Sam Cockfield | Transport Accident Commission Victoria | Senior Manager, Road Safety |
| Cherie McMahon | Transport Accident Commission Victoria | Project Manager |
| Samantha Buckis | Transport Accident Commission Victoria | Acting Manager, Road Safety |
Meet Graham, the only person designed to survive on our roads. Part interactive sculpture, educational tool, Graham shows us how humans would need to change to survive a car crash. Over several months a trauma surgeon and a road safety engineer collaborated with a world-renowned artist using decades of road safety data, medical research and creativity to deliver evolution underpinned by evidence. Their goal was to create a visceral experience with a simple, unavoidable message. If you don’t look like Graham then you need to slow down on our roads. Visitors used Google’s augmented reality technology – Tango - to go beneath his skin and better understand his anatomy. Each physiological change is a new source of information showing what happens to your body in a crash. This tool became a vital tool to further educate our future drivers, as Graham was integrated into the school curriculum.