Brief Explanation

The world is running out of sand, so we built machines that turn our bottles into an environmentally friendly sand substitute. To save the world’s beaches, we asked drinkers to empty a bottle of DB Export. The more empty bottles we had, the more sand substitute we could create. The machines toured bars and events all over the country. Each machine turns a bottle of DB Export into sand in just 5 seconds. As the bottle is pulverised a vacuum system removes contaminants like plastic labels, leaving behind 200 grams of sand substitute. We then partnered with a recycling company to create commercial quantities of our sand by combining our empty bottles with non-recyclable glass destined for landfill. DB Export Beer Bottle Sand was then used to create a fully brand eco concrete product. This bagged concrete was sold nationwide through New Zealand’s biggest home improvement chain (104 stores).