Title | DB EXPORT BEER BOTTLE SAND |
Brand | DB BREWERIES |
Product / Service | DB EXPORT |
Category | D02. Use of Ambient Outdoor |
Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
Idea Creation | COLENSO BBDO Auckland, NEW ZEALAND |
Media Placement | PHD Auckland, NEW ZEALAND |
Additional Company | UNION DIGITAL Auckland, NEW ZEALAND |
Additional Company 2 | FINCH Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Nick Worthington | Colenso BBDO | Creative Chairman |
Andy Blood | Colenso BBDO | Executive Creative Director |
Simon Vicars | Colenso BBDO | Creative Director |
Andre Sallowicz | Colenso BBDO | Creative Director |
Brett Colliver | Colenso BBDO | Art Director |
James Tucker | Colenso BBDO | Strategist |
Brent Courtney | Colenso BBDO | Senior Designer |
Angela Watson | Colenso BBDO | Head of Account Management |
Brodie Reid | Colenso BBDO | Group Business Director |
Micth Lovich | Colenso BBDO | Business Director |
Kate Boekhorst | Colenso BBDO | Project Manager |
Neil Walker | Colenso BBDO | Senior Account Manager |
Robert Vela | Colenso BBDO | Account Executive |
Jen Storey | Colenso BBDO | Head of Broadcast |
Paul Courtney | Colenso BBDO | Executive Producer |
Scott Chapman | Colenso BBDO | Senior Producer |
Adnaan Narot | Colenso BBDO | Production Coordinator |
Mylene Ong | Colenso BBDO | Head of Strategy |
Andy McLeish | Colenso BBDO | Head of Planning |
Nick Harvey | Colenso BBDO | Experiential Group Business Director |
Nick Harvey | Colenso BBDO | Experiential Group Business Director |
Kath Doubleday | Colenso BBDO | Account Manager (Experiential) |
Andy Routley | DB Breweries | Managing Director |
Sean O’Donnell | DB Breweries | Marketing Director |
Tony Wheeler | DB Breweries | Senior Marketing Manager – Mainstream Brands |
Heath Dickson | DB Breweries | Brand Manager – DB Export |
The world is running out of sand, so we built machines that turn our bottles into an environmentally friendly sand substitute. To save the world’s beaches, we asked drinkers to empty a bottle of DB Export. The more empty bottles we had, the more sand substitute we could create. The machines toured bars and events all over the country. Each machine turns a bottle of DB Export into sand in just 5 seconds. As the bottle is pulverised a vacuum system removes contaminants like plastic labels, leaving behind 200 grams of sand substitute. We then partnered with a recycling company to create commercial quantities of our sand by combining our empty bottles with non-recyclable glass destined for landfill. DB Export Beer Bottle Sand was then used to create a fully brand eco concrete product. This bagged concrete was sold nationwide through New Zealand’s biggest home improvement chain (104 stores).